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Optimizing Your LinkedIn Profile
Presented by: Holly Hagan | LinkedIn Profile & Resume WriterJuly 28, 2015
What’s “In” it for you?
• Your LinkedIn profile helps establish your credibility• Tells your clients more about the person behind the
business• Builds trust
•People want to work with someone who they feel cares about them•People want to work with someone who is relatable
Top 3 Parts of the LinkedIn Profile
1. Headline2. Photo3. Summary
Approaches to Writing Your Headline
1. Current job title•Default setting•Works if your current job title is awesome• If your title is too general and vague, you should use a
different approach
Approaches to Writing Your Headline
2. Sales Line• The What-I-Can-Do-For-You headline•Works as long as the pitch is clear and focused• Focus on the direct benefit of your service and
incorporate your title in some way
Approaches to Writing Your Headline
“I can design your workspace to help you stay organized.”
Instead of:
“I help you get organized and stay organized.” (Interior designer? Bookkeeper? Personal business coach?)
Approaches to Writing Your Headline
3. Key Words• Fantastic way to incorporate key words to maximize
your rank•Great for people who do lots of different things•Can help you get found for any and all of your services
Approaches to Writing Your Headline
4. Combination•Combination of 2 or 3 of the other approaches• E.g., Title + tag line or business message
Approaches to Writing Your Headline
Remember:→ There is no universal way to write a LinkedIn
headline → Each person is different, and you have to be happy
with your headline first
Your Profile Photo
Your profile is more likely to show up in search results if you have a photo.•Adds to your credibility•Adds to your relatability
Considerations in Selecting Your Photo
Professional photo:•Good lighting• Smile• Look at the camera•Wear appropriate clothing•Consider the background
Photo Examples:
Learn the rules so that you will know how to break them.
Profile Summary
2,000 characters allowed in your Summary.Your opportunity to talk about who you are.• Thought starters:•What do you do?• How did you get into it?•What do you love most about it?•Why do you do it?
Approaches to Writing Your Summary
FORMAT• Bullet points for scanningShort paragraphs (2-3 sentences per paragraph)
STYLEFirst-person narrative• Third-person narrativeConversational• Business professional
Approaches to Writing Your Summary
Have a Call-to-Action:What do you want the person to do after reading your Summary?•Watch a video you have in your profile?• Visit your website?• Download a free report?• Sign-up for your newsletter?• Email you with questions?
Conclusion
1. Profile maintenance is ongoing. 2. Your profile evolves as you do.3. Your LinkedIn profile page is like your own personal
website.4. The more active you are on LinkedIn, the more
likely you are to be found.
About
Holly Hagan• LinkedIn trainer •Profile writer & consultant•Resume [email protected] with me! ca.linkedin.com/in/hollyhagan