writing your linkedin profile 092314

©Sage Strategies 2014 [email protected]

AVERAGE RETIREMENT AGE 2014


MAXIMUM MONTHLY SOCIAL

SECURITY IN 2013 ©Sage Strategies 2014 [email protected]

AGENDA

1. Power of Linkedin

2. Nuts and Bolts

3. Your Story

4. Writing

5. Your Executive Brand

Bonus: 10 point daily check


LARGEST PROFESSIONAL

NETWORKING SITE


YOUR PROFESSIONAL REACH


NUTS AND BOLTS –

YOUR EYE GOES WHERE FIRST?


NUTS AND BOLTS –

YOUR TITLE / TAG LINE


NUTS AND BOLTS –

SECURITY AND SETTINGS


NUTS AND BOLTS –

SECURITY SETTINGS


Uncheck this box while making

changes so that your connections

do not congratulate you on a new

job.

BEFORE YOU START WRITING

What do you want ? Future based

Who are you talking to?

What do you want them to know?

What do you want them to do?

Identify your WIIFM – what’s in it for me/them

What style works to reach them? Casual? Formal? Enthusiastic?

What does your brand sound like?


IDENTIFYING YOUR BRAND

Dream / Vision

Personality

Inherent talent

History


QUESTIONS TO IDENTIFY

YOUR BRAND

What projects, work, aspects of your job are you excited about or don’t need prompting to do?

What is your secret weapon?

What assignments would you volunteer today and why?

What value do you defend? What do you stand for?

What problem do you solve?

What got you in trouble all the time as a kid?

What work do you get lost in?

Caution: do NOT do a comparative during this process – your particular brand of helping might sound like Mother Theresa but is most certainly different and will draw different people to you.


DEVELOP YOUR TAG LINE

Think Different – Apple

Nothing runs like a Deere – John Deere

Snap Crackle POP! – Kellogg’s Rice Krispies

Just do it – Nike

Don’t leave home without it – American Express


WRITING POINTS

• Headlines are 55 characters or less

• Summary - Short sentences (23 words or less or one

breath)

• First person like they stopped by and you want to

welcome them

• Write in the first person in the summary

• Use key words in the summary and get technical in

the list of skills

• Bullet point anything that might be easily consumed

as a list

• C shape reading – top bit and the last bit are

remembered or actually read

• Utilize a skills area for the searchable terms

• Do not lie – unless your brand is that of a liar

• Lose anything that tells a contraindicating story

(skills)


• Check the negativity factor

• Less is more make it consumable / skimable

• 10 recommendations for you by other people

Accessible – be in networking mode

• social media or websites

• Write person info in the interests

• contact information in the summary

• email address that follows you

• Phone number

• Control the endorsements up to 50 – right skills

• Use your brand’s language

• Use language of the reader

• Add videos or links use the features portfolio

that highlights your work if that’s your brand

• READ WHAT YOU WROTE! OUT LOUD!

THE STORY YOU TELL - BEWARE

I haven’t finished school University Wisconsin – Bachelors of Science Coursework estimated completion date 2016

I can’t shake my administrative assistant history I am passionate about developing processes and systems for the greatest success for a team, organization, project or person

I don’t have any paying clients I work with (describe your ideal client) because I am passionate about…. Talk about the reasoning behind your career change and the WIIFM

I took a pay cut for this job / to be part of this company Leveraging this as an learning opportunity while I complete my degree and really start to form the next step in my career.


BONUS: DAILY 10 POINT CHECK

1. Post something – daily – remember 20% of your contacts will see it in the feed or in emails

• Look at the news section

• Find an article

• Share it

• Comment and add value

2. Answer emails promptly Delete emails or archive them

3. Endorse someone for something

4. Triage offers to link

• Are they in your target market?

• Do you they serve a purpose to you?

• Do they connect you to people you want to meet?

5. Connect with people who have work you want.

6. Narrow the feed to your contacts and respond at least one with a thoughtful reaction to their post

7. Add 5 connections from the “you may know these people” (daily maximum)

8. Post in your groups (identify 3 with your target market to become active aka visible)

9. Reach out to newly connected people with a thank you and an offer for coffee

10. Pay it forward Write a recommendation for someone that you’ve worked with


ABOUT YOUR SPEAKER


Patricia Weiland, Professional, has been helping leaders ensure growth

through twenty years of marketing and communication study and experience.

With years of corporate coaching experience sales and marketing she now

leverages her focus to identifying your brand and guiding your marketing

strategy to build success for you.

Pat passionately believes that people can and should love what they do

professionally the Promote Yourself Now program starts with your “why”

and then builds a “how” to get that “what.” Using my research in behavioral

science and years of marketing experience I help guide you to; retain the

right employees, recover from a career misstep or reconnect with your own

super powers.

From consulting and coaching, Weiland brings a situational sense of humor

and loves to learn. She holds Masters Degree from Fielding Graduate

University's Human Organizational Development Department. She now

brings business marketing and behavioral change experience and theory to

consult with people who want to learn more about their own strengths and

love what they do.

Weiland works from the beach in Santa Barbara, California, a huge Green

Bay Packer fan, makes jewelry from found objects at the beach and enjoys

cooking for family and friends.

THANK YOU!


Upcoming Promote Yourself Now programs:

Developing Your Professional Brand – One day face to face

Brand Overhaul and Plan - Four Week Virtual Intensive

Speaking Skills for Video – One day face to face

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