linkedin for business

Agenda

2

332 Musers

4

284 Musers

3

300 Musers

5

70 Musers

1st

1.35 Busers

Number of ACTIVE Users on the most popular sites

2014 Data

2014 Data

2

135 M (40%)

users

1st

864 M (64%)users

4

66 M (22%)users

5

36 M (51%)users

Number of DAILY Individual Users on the most popular sites

3

100 M (35%)users

Who is on Social Media?

Why LinkedIn?

Why LinkedIn?

Why LinkedIn?

Why LinkedIn?

Convinced yet?

Main Menu Bar

Main Menu Bar

Main Menu Bar

So, what do you need?

BRANDING

brandpersonality

type/qualityof products& services

customerservice

philosophy

businessprocesses

associatedbrands

communicationchannels

marketingapproach

business& social

networking

tone ofvoice

values

imagerycolors

use ofspace

typography

layout

VISUALIDENTITY

LOGO

What is “Branding?”

What does LinkedIn do for you?

Introductions

• This is also good if you want to connect with a potential business partner or client. By going through a connection who is already familiar with you, it is like having a company employee walk into the contact’s office and recommend you.

Connections

• Only “All Star” profile posts can be autoshared on Twitter or Facebook!

• “All Star” profiles show up in the top group in searches done by recruiters and HR personnel!

• Be careful with connections…• If someone you do not know asks to connect:

• View their profile• See if they are connected to your connections• If not, are they in your career field?

What to do with Connections

• “Can I meet with you and buy you a cup of coffee/tea/etc. and talk about _____?”

• Make them feel important, not just the company.

• Personal connections are the goal of networking (whenever possible & practical)

Finding the Right Companies

Matching Company Profiles

Matching Company Options

Matching Company Groups

Current Employees

Past Employees

Job Postings

Begin a Targeted Network

Begin a Targeted Network

1. Select contacts based on your skill set

Recruiter

Specific Field of Focus

• What else do you need to know?

• This part of LinkedIn =

$

$

Making the Most of Your Page

Making the Most of Your Page

• Select all your followers or a targeted audience

• Company size

• Industry

• Function (type position)

• Seniority (Entry to Owner/CEO)

• Geography

• Language preference

Making the Most of Your Page

Making the Most of Your Page

Making the Most of Your Page

Making the Most of Your Page

• LinkedIn has a click-thru rate (CTR) of just under 1%, so you may have to advertise to a large audience to gain desired results.

Social Media Management Tools:

Engaging LinkedIn Members:

- Colleagues- Employees- Business Partners

Targeting AdsA colorful banner and company logo

Completing a company profile

Creating a company page

Creating “Showcase Pages”

Using Links:Posts with links get more engagement!

Remember, LinkedIn is…

• …electronic networking…but not all the networking you need to do!

• …setting you up for increased engagement, but…

80% non-verbal

• Shows initiative

• Shows class

• Makes your name more recognizable

• You may be able to get a brief tour through a connection!

• Networking opportunities abound in the Phoenix Metro area!

Google Search is Your Friend…

http://www.networkingphoenix.com/

http://professional-networking.meetup.com/cities/us/az/phoenix/

http://professional-networking.meetup.com/cities/us/az/phoenix

http://www.meetup.com/Network-After-Work-Phoenix-Networking-Events/

Parting Gift

DvDwith LinkedIn Resources

Technology-empowered

Programs and Certifications for

Career and Professional Development

Your Best Choicein the Central Valley for