linkedin for business
TRANSCRIPT
Agenda
2
332 Musers
4
284 Musers
3
300 Musers
5
70 Musers
1st
1.35 Busers
Number of ACTIVE Users on the most popular sites
2014 Data
2014 Data
2
135 M (40%)
users
1st
864 M (64%)users
4
66 M (22%)users
5
36 M (51%)users
Number of DAILY Individual Users on the most popular sites
3
100 M (35%)users
Who is on Social Media?
Why LinkedIn?
Why LinkedIn?
Why LinkedIn?
Why LinkedIn?
Convinced yet?
Main Menu Bar
Main Menu Bar
Main Menu Bar
So, what do you need?
BRANDING
brandpersonality
type/qualityof products& services
customerservice
philosophy
businessprocesses
associatedbrands
communicationchannels
marketingapproach
business& social
networking
tone ofvoice
values
imagerycolors
use ofspace
typography
layout
VISUALIDENTITY
LOGO
What is “Branding?”
What does LinkedIn do for you?
Introductions
• This is also good if you want to connect with a potential business partner or client. By going through a connection who is already familiar with you, it is like having a company employee walk into the contact’s office and recommend you.
Connections
• Only “All Star” profile posts can be autoshared on Twitter or Facebook!
• “All Star” profiles show up in the top group in searches done by recruiters and HR personnel!
• Be careful with connections…• If someone you do not know asks to connect:
• View their profile• See if they are connected to your connections• If not, are they in your career field?
What to do with Connections
• “Can I meet with you and buy you a cup of coffee/tea/etc. and talk about _____?”
• Make them feel important, not just the company.
• Personal connections are the goal of networking (whenever possible & practical)
Finding the Right Companies
Matching Company Profiles
Matching Company Options
Matching Company Groups
Current Employees
Past Employees
Job Postings
Begin a Targeted Network
Begin a Targeted Network
1. Select contacts based on your skill set
Recruiter
Specific Field of Focus
• What else do you need to know?
• This part of LinkedIn =
$
$
Making the Most of Your Page
Making the Most of Your Page
• Select all your followers or a targeted audience
• Company size
• Industry
• Function (type position)
• Seniority (Entry to Owner/CEO)
• Geography
• Language preference
Making the Most of Your Page
Making the Most of Your Page
Making the Most of Your Page
Making the Most of Your Page
• LinkedIn has a click-thru rate (CTR) of just under 1%, so you may have to advertise to a large audience to gain desired results.
Social Media Management Tools:
Engaging LinkedIn Members:
- Colleagues- Employees- Business Partners
Targeting AdsA colorful banner and company logo
Completing a company profile
Creating a company page
Creating “Showcase Pages”
Using Links:Posts with links get more engagement!
Remember, LinkedIn is…
• …electronic networking…but not all the networking you need to do!
• …setting you up for increased engagement, but…
80% non-verbal
• Shows initiative
• Shows class
• Makes your name more recognizable
• You may be able to get a brief tour through a connection!
• Networking opportunities abound in the Phoenix Metro area!
Google Search is Your Friend…
http://www.networkingphoenix.com/
http://professional-networking.meetup.com/cities/us/az/phoenix/
http://professional-networking.meetup.com/cities/us/az/phoenix
http://www.meetup.com/Network-After-Work-Phoenix-Networking-Events/
Parting Gift
DvDwith LinkedIn Resources
Technology-empowered
Programs and Certifications for
Career and Professional Development
Your Best Choicein the Central Valley for