linked in workshop

Location: Mantis Cranes, Killygordon

Date:26th May 2010

Presented by: Dr. Carl Diver

Donegal Engineering AssociationLinkedIn® Workshop

14/06/2010 2 of 37CDAMC Private & Confidential 2010

Content

• Introduction to• Setting up your personal page• Creating your network• Connecting to people of interest• Setting up a company page

Content

• Setting up a group• and sales generation• Event promotion• Applications

http://www.linkedin.com/opensocialInstallation/preview?_ch_panel_id=1&_applicationId=1700

What’s it all about?

• Essentially a Facebook for professionals•

• Networking• Keeping up-to-date with your network• Social Media Sales • PR, Sales, Marketing

http://www.youtube.com/watch?v=IzT3JVUGUzM

Your Account

www.linkedin.com

Your details

Who do you know?

Confirmation e-mail

Validation

Click on confirm

Sign

My profile

http://www.linkedin.com/profile?viewProfile=&key=15115147&trk=tab_pro

Add contactsClick on add connections

Contact e-mailsEnter e-mail addresses directly or allow a search of outlook or yahoo etc...

People you may knowClick on People you may know

People you may knowClick on connect if you want to link

ConnectSelect how you know them and send

Review• You should be able to log on now• You should have started editing your own profile, including your career history, education, etc... •You should have sent some invitations to connect to people you know

Creating a new network• Check who in your immediate network is connected to who• Beware not all profiles may be legitimate always ensure that you get a referral from someone you know when you connect or check out who you are linking with• Give me a name of a company that is a potential customer & lets identify a decision maker

Your Company on

CDAMC on

Apple on

http://www.linkedin.com/companies/162479

Groups on• You can join existing groups• You can set-up your own group• Groups are generally a good place to have on-line discussions with your peers• You can post discussions, link to interesting articles, post jobs etc...

Groups on

Create a group

http://www.linkedin.com/createGroup?displayCreate=

Crane group

http://www.linkedin.com/groups?gid=2091525&trk=anetsrch_name&goback=.gdr_1274832315483_1

North West Tech Forum

http://www.linkedin.com/groups?home=&gid=1966219&trk=anet_ug_hm

Sales

• Using to generate sales• The right connections• Post interesting content that will drive people to your profile or make them want to connect with you

• Link it to Twitter

Social Media Sales• Sales 2.0 has some interesting content on using social media to generate sales

www.sales2.com

http://www.sales2.com/

Trigger events• Prospecting Trigger events – a new • way (source Sales 2.0)

http://www.sales2.com/index.php/articles/nigels-sales-2-blog/658-prospecting-trigger-events-new-linkedin-way

Promoting events onClick on More then events

Events page

http://www.linkedin.com/osview/canvas?_ch_page_id=1&_ch_panel_id=1&_ch_app_id=30&_applicationId=2000&_ownerId=15115147&osUrlHash=FhpW&trk=hb_side_apps

Applications on• Slideshare

• Amazon

• Tripit