levis starrus presentation
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Levi Strauss-Quality never goes out of life
O Levi Strauss was a German-born American businessman who founded the first company to manufacture blue jeans.
O His firm, Levi Strauss & Co., began in San Francisco, California
Levi Strauss
BORN : February 26, 1829Buttenheim, Bavaria, German
Confederation.
Died: September 26, 1902 (aged 73)San Francisco, California, U.S.
Known for: Founded the first
company to manufacture blue jeans,
known as Levi Strauss & Co.
Origins
O Levi Strauss was born in Buttenheim, in the Franconian region of Bavaria, Germany, to an Ashkenazi Jewish family.
O He was the son of Hirsch Strauss and his wife Rebecca (Haass) Strauss
O At the age of 18, Strauss, his mother and two sisters sailed for the United States to join his brothers Jonas and Louis, who had begun a wholesale dry goods business in New York City called J. Strauss Brother & Co.
Business CareerO The family decided to open a West Coast branch of the
family dry goods business in San Francisco.
O Levi was chosen to represent the family, and after becoming an American citizen.
O He then caught another steamship for San Francisco, arriving in early March 1853.
O Strauss opened his dry goods wholesale business as Levi Strauss & Co.
O He imported fine dry goods like :
1) clothing,
2) bedding,
3) combs,
4) purses,
5) handkerchiefs
O He sold the goods to the small general stores and men's mercantiles of California and the West.
O Levi's sister Franny, her husband David Stern and their infant son Jacob moved from New York to San Francisco to join the business.
Levi's jeans
O Jacob Davis, a Reno, Nevada tailor, started making men's work pants with metal points of strain for greater strength.
O He wanted to patent the process but needed a business helper, so he turned to Levi Strauss, from whom he purchased some of his fabric.
Jcob Davis
O Strauss and Davis received United States patent for using copper rivets to strengthen the pockets of denim work pants.
O Levi Strauss & Co. began manufacturing the famous Levi's brand of jeans, using fabric from the Amoskeag Manufacturing Company in Manchester, New Hampshire.
O The "Arcuate", the double arch stitching on the back pocket, is a Levi's trademark, which the company has repeatedly defended in court.
MILESTONES
Fashion ImageO Fashion Image is a pictorial representation of how the
brand is looked upon in the market.
O The Fashion Image mainly focuses on comparison of this products with its competitor and hence the term 4p’s comes into picture.
O A fashion image and its graphical growth is directly proportional to the growth in 4p’s.
ProductO Red Tab jeans offers traditional cuts.
O Silver Tab Jeans define fashion looks with a background of quality.
O Levi’s jeans expanded its fashion designs not only in men and women apparels, but also in kids wear.
Market Position
SIGNATUREBy Levis
O The Signature by Levi Strauss & Co. brand, demonstrates that distinctive products, with premium fabrics and finishes, can be available to people from every walk of life.
O The brand offers high-quality, fashionable jeans at affordable prices to value-conscious consumers at stores like Wal-Mart, Kmart and Meijer.
O The Signature by Levi Strauss & Co. brand includes a collection of denim and non-denim pants, shirts, skirts and jackets for men, women and children.
O “Superior Fit, Comfort and Style” are the words emblazoned on the patch of every pair of our Signature jeans.
DeNiZeN-FIT FOR EVERYBODY
O A new global brand, denizen from Levi’s was created.
O Denizen is dressing the new generation with well-crafted and great fitting Jeanswear and other fashion essentials that are accessible to everyone.
O When they fit out a pair of denizen jeans, they look good, stand tall, and feel confident to embrace life.
DOCKERS
O The Dockers Brand has defined authentic khaki for 25 years.
O The Dockers brand has been perfecting khakis — and the essential goods to go with them — for men and women all over the world. No compromises in quality. Just versatile, essential style.
O Dockers has embarked on a journey to reinvigorate the khaki category
O With a new and improved Signature Khaki line and Soft Khakis collection in stores across the United States, as well as a global marketing campaign, “Wear the Pants.” More styles. New fits. Bold colors.
Levi’s Accessories
LEVI’S SHOES
LEVI’S BELTS
Levi’s CAPS
Levis purses
Levis BAGS
Etc…….
About Levis Strauss (INDIA)
O Established in 1994
O Bangalore in jun 1995
O Levi’s has become the largest and most iconic jeans wear brand in the country.
O 210 exclusive stores, 500 other points of sale, across more than 200 towns across India
O “Most Admired Jeanswear brand of the year: for six years in a row..
LEVI’S Changes the World of Indian Youth!
O Priyanka Chopra to feature in new Levi’s music video.
O Levis launches fellowships, music cards and a whole lot more. Customized chevy beats, iPhones, Mac Books and iPod shuffles up for grabs.
O A first of its kind collaboration in India, between two iconic American brands, the Levi’s + chevy Beat custom-cut vehicles.
O 2010 brand ambassador- Imran Khan.
What makes Levi’s a successful brand ?
O Wide Range of jeans and Accessories.
O Coming up with eco-friendly products.
O Quality of fabrics.
O Brand ambassadors .
Eco- Friendly.O Levi’s Brand launches 100% organic cotton
jeans.O Red tab and, the recently launched, Levis
capital E lines. The jeans will be identified as levis Eco.
PRINT ADS
THANK YOUBy:
AMARA
BHARAT
LUCKISH
PRANJAL
VENKATESH
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