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© 2017 TM Forum | 1
Launching a
successful digital
platform
Jonjie SenaSenior Director, Product Marketing
Neustar
© 2017 TM Forum | 2
About Neustar
Marketing Risk
Security Communications
www.home.neustar
Solutions Customers
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Trust matters on the customer journey
Customers are loyal to
Brands they trust
Relationships still
take center stage
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Number of brand connections is growing
▪ Brands have more ways to
connect, online and offline
▪ Consumers bombarded by
3000+ ad messages / day
▪ IBM (2017): CSPs among
top companies consumers
trust with their personal data
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The trust gap
Security concerns are preventing connections, engagement and adoption
Trust is now business currency.
Your customers are more aware
of, wary of, and frustrated with
security and privacy risk, and
you will increasingly gain or lose
affinity based on how much they
trust your company.
Forrester
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Digital Platforms
Enterprises
CSPs
Manufacturers
App Developers &
Solution Providers
Regulators & Industry Groups
Win through Collaboration
Digital platforms power our connected world
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Trusted connections
Digital platforms are strong drivers of
innovation and play an important role
in our society and economy.
Their success hinges on trusted
customer experiences and enabling
engagement.
Authorized Authentic
Relevant Consistent
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Layers of trust
Customers
Machines,
Devices &
SoftwarePartner
Ecosystem
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A trusted platform use case
The Solution:
• Covering 240 countries and territories with
numbering information
• Powering access to:
• The world’s 8.6+ billion phone
numbers
• 14 billion customer interactions
annually
• 600+ million social network provider
queries per month
The Challenge:
• Real-time telephone number information
lookup
• Authoritatively identify the world's in-use
fixed and mobile numbers by operator
• Correct with updates from the 4.6 billion
phone numbers subject to portability
• Provide businesses, mobile operators and
aggregators access to critical information
they need to route messages, verify user
identities and communicate with customers
GSMA Pathfinder
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A trusted platform use case
ATIS Robocalling Testbed
The Challenge:
• Mitigate unwanted robocalling and caller ID
fraud
• 2.4 million robocalls to Americans each
month, no. 1 consumer complaint to FCC
• 2.3 million fraud by phone complaints to
FCC, 2016
• $19 million lost since 2012 from scams of
callers spoofing the IRS
The Solution:
• Industry interoperability test facility to
validate the effectiveness of caller
authentication standards developed by the
Internet Engineering Task Force (IETF) and
ATIS
• Virtual industry testbed for communications
service providers, equipment
manufacturers and software suppliers to
test solutions developed for the SHAKEN
framework
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A trusted platform use case
Business Listings for Local Search
The Challenge:
• Adjust to the way consumers search in
print, online and over mobile.
• Deliver timely, enhanced and properly
positioned business listings to reach the
right audience
• Unmanaged listings result in lower
confidence scores, can be altered by 3rd
parties and send weak signals to platforms
• Process 900 million bits of data and 60
million business identities
The Solution:
• Promote business listing across 100+
search engines, directories, GPS, map,
social and mobile sites and applications
• Validate and enhance listings for greater
visibility within local search results online
• Target ready to buy consumers and
generate more opportunities for products,
services and brands
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Our approach
• Address a universal problem
• Focus on your strengths
• Keep the vision in mind, but
solve incremental problems.
• You can’t do it alone.
All partners must win.
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