launching a successful online business and ec projects
TRANSCRIPT
Launching a Successful Online Business and EC Projects
Learning Objectives1. Understand the fundamental requirements for
initiating an online business including funding and compare it to adding EC initiatives to an existing business.
2. Describe the issues and methods of transforming an organization into an e-business.
3. Describe the process of acquiring websites and evaluate building versus hosting options.
6. Understand the importance of providing and managing content and support e-services in a website and describe how to accomplish this.
7. Evaluate websites on design criteria, such as appearance, navigation, consistency, and performance.
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Getting into E-Commerce and Starting a New Online Business
CREATING A NEW COMPANY OR ADDING AN ONLINE PROJECT1. Identify a consumer or business need in the
marketplace (Market Research).2. Investigate the opportunity (Porter’s Model).3. Determine the business owner’s ability to
meet the need (SWOT).
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Getting into E-Commerce and Starting a New Online Business
PLANNING ONLINE BUSINESSESbusiness plan: A written document that
includes a company’s goals and how to achieve them and at what cost
business case: A document that justifies the investment of internal, organizational resources in a specific application or project
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Getting into E-Commerce and Starting a New Online Business
FUNDING A NEW ONLINE BUSINESS angel investor: A wealthy individual who
contributes personal funds and possibly expertise at the earliest stage of business development
Incubator: A company, university, or nonprofit organization that supports businesses in their initial stages of development
venture capital (VC)Money invested in a business by an individual, a group of individuals (venture capitalists), or a funding company in exchange for equity in the business
Additional Funding: A Large PartnerCopyright © 2012 Pearson Education, Inc.
Publishing as Prentice Hall 5-7
Adding E-Commerce Initiatives or Transforming to an E-Business
ADDING EC INITIATIVES TO AN EXISTING BUSINESSA webstore (normally a static business
webpage)A portal (a dynamic webpage that has many
services)E-procurementAuctions and reverse auctionsM-commerceSocial commerce
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Adding E-Commerce Initiatives or Transforming to an E-Business
business process management (BPM): Method for business restructuring. It covers three process categories: 1. people-to-people, 2. systems-to-systems, 3. and systems-to-people interactions
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Building or Acquiring a WebsiteCLASSIFICATION OF WEBSITES
informational website: only provides information about the business and its products.
interactive website: allows the customers and the business to communicate and share information
transactional website: sells products and servicescollaborative website: allows business partners to
collaboratesocial-oriented website: provides online tools for
communication and sharing information on common interests
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Building or Acquiring a WebsiteSTEPS IN BUILDING A WEBSITE
1. Select a Web host ( a space on a server)2. Register a domain name (e.g. uob.edu.bh, batelco.com)3. Create and manage content (static or dynamic, self-
generated or syndication)4. Design the website (responsive, easy to use, accessible,
competitive, secured, consistent, speed, colors) 5. Construct and test the website (navigation is simple
and easy, consistent, speed, useful, competitive, integrated, has support services like payment, search engine, digital signature, CRM, etc)
6. Market and promote the website.
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Opening a WebstoreSelecting a Development Option. Consider:
Customers Merchandising Sales service Promotion Transaction processing Marketing data and analysis Branding
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E-Commerce and other DepartmentsHOW TO ORGANIZE AN EC UNIT IN A
COMPANYOptions for Organizing the EC Workforce
Report to the Marketing Department Report to the Finance Department Report to the Chief Operating Officer Distribute the EC Workforce in Several
Departments Report to the IT Department Create a New, Autonomous EC Department No Formal Structure for EC
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Opening a WebstoreYAHOO! SMALL BUSINESS
Getting StartedTake a Tour and See the VideosUsing the Templates
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