kubik capabilities presentation 2011 a

thinkubik.com

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Unforgettable experiences begin with imaginative ideas.At kubik, ideas are transformed into unique unforgettable brand experiences that enthrallaudiences and go Beyond Imagination.

For over 25 years we have been designing, fabricating, installing and managing exhibits,events and environments for businesses, institutions and museums all around the world.With offices in Amsterdam, Toronto and New Jersey, we serve the needs of many of theworld’s leading commercial brands and leading cultural, science and education centres.

Global brands demand global services. With a combined staff of over 200 employees ourclients have come to depend on our global resources to support their requirementsanywhere in the world.

� Global Reach: we have an outstanding team of skilled professionals

working in Asia, North America and Europe

� Multi-disciplinary Approach: our team includes strategists, designers,

planners, project managers,craftspeople and fabrication specialists

� Comprehensive Offering: we develop, create and build experiences:

events, museums, exhibits, graphics, retail, and corporate environments

� Flexibility: as the scope of the project changes, our team adapts to fit our

clients’ needs

� Trust: our clients know our solutions are creative, technically sound, and

fiscally responsible

� Turnkey Solutions: we take projects from the initial creative idea, through

architectural and engineering development to cost-effective fabrication,

site management, logistics, installation and finally, to storage

Our locations

kubik North AmericaCanada1680 Mattawa Avenue

Mississauga, Ontario, Canada

L4X 3A5

Toll Free 1.877.252.2818

T 905. 272.2818

F 905.272.2120

USA7000 Commerce Parkway, Mount Laurel

NJ 08054-1004, USA

T 1.856.234.0052

F 856. 234.0760

kubik EuropeThe NetherlandsPlotterstraat 1, 1033 RX,

Amsterdam, The Netherlands

+31 20 581 3030

info@thinkubik.com

thinkubik.com

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□ Ideation and Conceptual Design

□ CAD Detailing

□ Graphic Design and Production

□ Project Management

□ Event Management

□ Manufacturing

□ Transportation & Logistics

□ Installation and Dismantle

□ Warehousing

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Our role is to interpret, design and construct world-classexhibits and events that convey the theme and meet theproject’s objectives – and we are not afraid to offer youimaginative design options. From managing the minutedetails to unveiling the final picture, you’ll find that we are afriendly, highly professional group who pride ourselves inflawless execution.

Exceeding expectations. Every day.Over two decades we’ve honed our expertise, originality andstyle, earning our place as an industry leader in providingintegrated design build solutions. kubik defines full servicefor our industry.

We’ve proven time and time again, no matter how big thedream… We can design it. We can build it.

EVENTS & SPECIAL PROJECTS

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For this event, held every 5 years, kubik created a series of themed environments to featureCanon's latest products to their North American dealers and the public.

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Nike Parks are multi-media, high energy sporting events aimed at soccer-loving kids all overthe world, and kubik stages the events in raw places, including an abandoned slaughterhouse,a tanker ship, and an unfinished subway.

Nike challenged kubik to create an event that connected international social and culturalinfluencers: we developed “The Art of Speed” – a celebration of our almost universal interestin all things and all people who go fast.

It was a slam-dunk when Nike chose kubik to stage a street basketball event that letstreetballers go one-on-one to become ‘King of the Court’ – and connected the brand withthe partners and the target.

As sponsor of the Air Races in San Francisco, Red Bull asked kubik to create a fitting consumerexperience - six huge pylons where visitors were treated to flight simulators, interactive gamesand dynamic video of the race.

For a private preview of Cole Haan’s Fall collection, kubik transformed a Las Vegas Hotelballroom into a total retail environment complete with fixtures, product, light, sound andspectacular graphics – all in record time.

Philips was refreshing their brand positioning, and came to kubik for a launch event that wastrue to their message: “Technology should be as simple as the box it comes in.”

Amstel asked kubik to leverage a TV campaign featuringfriends getting together and enjoying sports, and weresponded with the The Giant Living Room, the biggestoutdoor living space ever created.

Giant lifelike replicas of Unilever products – like Axe Deodorant and Garde D’Or Sauce - werea big media attractor at the event kubik created to celebrate the opening of the client’s newMarketing Headquarters in Amsterdam.

Coca Cola, working with the Dutch Olympic Committee asked kubik to design and execute a mobile sport city - an interactivesports park that was easy to install in city spaces and offered kids the opportunity to play six different sports.

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To promote a new service from Rabobank, kubik built an8-meter mobile phone and floated it on a barge in the riversof Amsterdam – a high visibility idea that communicated thefeatures of Rabo Mobile to a huge audience.

Nike asked kubik to design and build a unique installation to introduce all the participants ofthe Dam-tot-Dam running competition to their newest product – a shoe called the Nike+.

For Infiniti’s VIP night at the Toronto Auto Show kubik created a sophisticated experience formore than 7,000 guests, and set the mood with special staging for a performance byinternational singing star Sophie Milman.

Heineken’s new PET bottle was the focus of an installation designed by the brewer’s in-housearchitect and brought to life by kubik: a fully functioning traveling bar, with a main wall builtentirely from slabs of real ice.

For Loblaw’s new “Joe Fresh” brand, kubik moved the product out of the store and into theminds of the audience with a mobile traveling salesroom that transformed from road to retailin under an hour.

The Cirque du Soleil was a perfect complement to the launch of Infiniti’s new EX crossover,and kubik staged a perfect event, featuring a 16’ 4-sided fabric pyramid that transformed into4 huge projection screens.

For Nissan’s launch of the new Rogue, kubik developed“Rogue Revealed: the biggest Grey Cup Tailgate Party Ever”featuring celebrities, food, games, big prizes and more,connecting the new vehicle with the game and the fans.

Spectacular color, 24 specially built 40-ft sea containers, and kubik’s unique ability toco-ordinate a traveling international event gave PUMA Ocean Racing an unforgettablehospitality environment during the Volvo Ocean Race.

EXHIBITS

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For Saint-Gobain, a world leader in the sustainable habitatand construction markets, kubik developed a custom, fullymodular rental booth that easily provided individualbranding for a wide range of individual operations.

kubik was challenged to deliver a custom rental exhibitto promote the Trump International Hotel & Tower andreflect the property's exclusivity and style.

Svelte Medical Systems’ new booth for its revolutionaryAcrobat Direct Stent featured a wrapped dynamic fabrichelix that echoed the smooth movement of the device.

kubik blended various rental properties and a colorfultheme to give Zurich a cost effective and interactive spaceto feature their risk management and insurance services.

kubik was tasked with taking Michelin's corporate messageof "The right tire changes everything" and combining it withtheir futuristic automotive design challenge at the Detroitauto show.

kubik’s new booth for Advantest used a combination of color, scale and translucence to createan elegant and memorable impression for the world’s largest manufacturer of semiconductortesting equipment.

Height was the answer when kubik created an exhibit forRicoh, one of the largest photocopier companies in Canada,allowing big dramatic images of Ricoh devices to bedisplayed above the equipment on display.

“Lift your mind” was kubik’s creative concept for an all new exhibit for Caterpillar, wheremachinery occupied center stage and a lounge-café provided a relaxing refuge for wearyshow-goers.

A raised deck and auxiliary room enabled Husky InjectionMolding Systems to clearly demonstrate their state-of-the-art capabilities. Natural finishes on the booth itselfconveyed environmental sensitivity — not an easy task fora plastics manufacturer.

To provide Amgen with a flexible exhibit that could fitmultiple configurations, kubik chose the modular OctanormMaxima system and added custom components to create aunique and effective show presence.

To get the most out of a limited budget, kubik envisionedand fabricated a solution that combined rental andcustom-built elements. The exhibit’s multi-sided structurepermitted a full product line display that was easilyaccessible.

To give Nike Bauer Hockey a commanding presence at trade shows, kubik decided to “fightwith height”. The new 2-story exhibit had 24-foot entrance arches, bathed in light and coveredwith an array of video monitors.

When kubik created a new corporate Auto Show exhibit for Nissan, the concern was to fullyalign the exhibit with Nissan’s global brand, yet still allow the individual personalities of Nissanvehicles show through.

kubik was able to source and build an interactive customer journey through the Infinitienvironment that exemplifies a balance of architecture and experience, reflecting the trueface of Infiniti.

Kia assigned kubik to create an exhibit that would remainfresh for five years, be flexible enough to absorb periodicchanges, drive traffic to KIA dealerships, and convey a clearsense of the brand’s true personality.

For Scholastic’s new traveling exhibit, kubik Toronto andAmsterdam combined forces to create a sophisticatedexpression of the company’s depth and diversity, andshowcase their full range of modern educational products.

Jenn-Air's advertising compared the company’s products toworks of art hanging in a gallery. Their challenge to kubik wasto bring the print campaign to “life” as a 3D exhibit.

kubik worked with Cadillac to engineer, produce and installa new corporate exhibit from an original design featuring24’ high modules highlighted with stainless steel, leather,marble and custom LED light panels.

Open Text, an enterprise integration company, asked kubikto create a new trade show program with a customizedfully modular system that could work in large or small, withno sacrifice of branded visual impact.

For Bugaboo, whose strollers are famous for design and flexibility, kubik created a new booththat highlighted the stroller’s versatility in almost every situation imaginable - and won theprestigious Event Marketer MOD Award.

Lamb Weston’s new kubik-designed exhibit brought theambiance and style of an authentic “Parisian Marche” to anindoor exhibit hall, and put Lamb Weston’s frozen potatoproducts at the core of a French Market.

kubik designed, fabricated and implemented The Nike Golf “Mystery Box”. It was a state-of-the-art environment – a black, monolithic cube positioned in the heart of the exhibition area,a central part of a multi-faceted golf immersion experience.

For Ford’s new Autoshow environment, the kubik team celebrated the broad range of Fordproducts, using a modular “umbrella” exhibit that embraced all models under one roof.

kubik’s challenge from Lincoln was to showcase the brand in a rich architectural setting thattransformed their Auto Show space into a comfortable lounge where visitors could immersethemselves in a true brand experience.

Hyundai's stylish enclosure was visible from almost anywhere on the show floor, and enabledthe brand to present its vehicles in a way that consumers had never seen before.

For their new exhibit, Michelin had three directives for kubik: make it fresh and spectacular;make it modular and transportable; and follow our strict corporate visual guidelines - just thesort of challenge we enjoy!

For Mitsubishi forklifts, kubik created “The Art of Lifting”, an exhibit inspired by the graphics of AndyWharhol and featuring a real “down-to-earth” game with true-to-scale remote control model forklifts.

The new trade show exhibit created by kubik for TEVA Europe blended new and old elementsto create a seamless new design with modern materials and special green light effects toshowcase TEVA’s “green” corporate color.

Tiger Woods’ defense of his British Open title and victory in the 135th Open Championship,gave Nike Golf – and kubik - an opportunity to enhance their relationship with golfers by givingthem a unique, interactive golf-experience.

The unique characteristics of two quite different brands weretreated with equal style in a new exhibit created by kubik forJaguar Land Rover’s space at the Toronto Auto Show: pureelegance on one hand, and rugged luxury on the other.

When designing the launch display for the all new NissanCube, kubik took its inspiration from the Cube‘s innovativewindow design and dynamic use of interior lighting,allowing that to set the tone for the Cube Auto Showexperience, and making it clear that the Cube wassomething new that actually fit into a techno-savvy world.

Limited Snowboards, makers of high-tech boards andequipment, made a big impression with a bold new exhibitfrom kubik that allowed customers to handle the productand talk to the experts in a high-energy environment.

kubik transformed Labatt’s idea for a traveling exhibit into afully functional, true-to life, and totally mobile bar setting,complete with mirrors, beer taps, branded bar signs and abig-screen TV.

kubik created a new custom rental booth for One Lambdathat used bold colours, floor-to-ceiling light boxes and aplasma video wall to reflect the client’s dynamic leadershipin the medical resource industry.

Visual Sonics’ new kubik-designed booth serves as adynamic live demonstration environment that uses colourand distinctive shapes to capture the "organic" geometryof the company’s logo in a 3-dimensional form.

MacLaren asked kubik to produce their fresh new auto show exhibit for General Motors ofCanada, they challenged us to develop an all-new multi-brand exhibit that captured the driveof GM, yet allowed each of their 4 major brands to express their unique character.

RETAIL & INTERIORS

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To help Diageo’s Captain Morgan Rum and Smirnoff Vodkabrands stand out in busy liquor stores, kubik created a“store within the store” that featured arresting life-size andbigger-than-life icons for each brand.

kubik engineered and implemented multiple interior environments for Heineken’s internationalheadquarters, dividing the space into six completely convincing leisure-themed environments.

If you’re Nike and you’re setting up shop in some of the world’s most competitive retailenvironments, you come to kubik to create stores that are part museum, part theme park, andpowerfully, persuasively retail.

kubik’s task for Johnson Controls was to create one facility with two purposes: a CustomerBriefing Center that functioned as a high-tech sales facility, and also showcase products withina working environment.

While helping Nortel Networks create a new Customer Presentation Center, kubik worked witharchitects, general contractors and audio-visual experts, and managed working drawings,prototyping, fabrication and installation.

kubik helped develop an impressive new facility that created a positive atmosphere for clients,visitors and employees; a convincing look into the company’s vision of future workenvironments.

Nokia’s new Luna 8600 phone was kubik’s inspiration for a rule-breaking installation that usedLED technology to light up the displays and the customers’ faces at flagship stores in NewYork, Chicago. Moscow and Hong Kong.

To complement Swarovski’s “Crystal Christmas Tree” atToronto’s Eaton’s Centre, kubik developed “multi-faceted”crystal-inspired display cases, complete with customlighting and complex one-piece graphic wraps.

To help launch the Sony Ericsson "ROCKS" campaign, kubikhelped develop, manufacture and install a multi-functionretail kiosk for installation in shopping malls and hightraffic spaces.

Working with American Express' agency, kubik engineeredand implemented this large credit card sales kiosk inToronto's busy Pearson International Airport.

For Alberta’s new Cross Iron Mills shopping complex, kubik created over 30 unique andinnovative displays and fixtures, including a suspended faux fossil spine, decorative floor inlaysand oversized picture frames.

With an amazing monitor wall, branded pillar wraps and life size graphics, kubik transformedpart of Toronto’s ACC into the LG Experiential Zone: the ideal place to see how good homeentertainment can be.

MUSEUMS & VISITOR CENTERS

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An amazingly lifelike installation was created in this “Touch-Me” environment that transportsvisitors to the main street of 18th century Port Royal, Jamaica and the age of Pirates.

For the United States Holocaust Memorial Museum, kubik created a walk-through exhibit thatcould survive the effects of interaction with an immense and varied audience – includingyoung children, who can be very ‘hands-on’.

Our role as key exhibit developer for The Montreal Holocaust Memorial Centre, called on all ofkubik’s skills in project management, development and production of graphics, display casesand audio visual content in four languages.

kubik beat the clock and kept to budget in producing, shipping and installing 8 tractor trailerloads of over-sized exhibit components for the “Humankind” theme pavilions EXPO 2000,Germany’s first world fair.

Initially kubik was asked to provide design development, fabrication and installation for morethan 30 interactive exhibits. But to truly achieve this project’s objectives, kubik had tounderstand the cultural philosophy of the project’s visionaries.

The traveling exhibit Diana: A Celebration, called on all of kubik’s expertise in buildingprotected environments for fragile cultural materials and valuable artifacts.

Nasdaq’s new Visitors Presentation Center immerses visitors in an activity-filled, multi-mediaexperience with interactive displays developed by kubik to re-create the wheeler-dealer worldof global financial transactions.

A special exhibit to celebrate the Royal Wedding of HRH Prince Willem to his bride Maximafrom Argentina was a true test of kubik’s ability to create and control every aspect of ahistorically important installation.

During the creation of the Newseum, kubik was responsible for every aspect of housing themuseum’s priceless collection of more than 81,000 pounds of materials – and for developingexciting new approaches to installation and usage.

The kubik team produced exhibits for the Maltz Museum of Jewish Heritage that tell a tale ofhope and ambition that is familiar to scores of religious traditions and cultural communities.

kubik was selected by architect Tadao Ando to fabricate his creative contribution to theKennedy Center’s Japan! Culture + Hyperculture Festival: four massive glass cubes,painstakingly inscribed with thousands of tiny words.

SUMMARY

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Extraordinary clients. Extraordinary creations.

A client list that speaks volumes about our work.

CREATING THE MOST EXTRAORDINARYEXPERIENCES IN THE WORLD

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