kirill golub (it spring 2013)

Joel SpolskyFog Creek Software

I can tell you that nothing we have ever done at Fog Creek has increased our revenue more than releasing a new version with more features. Nothing. […] When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue.

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DECISIONto buy

DECISIONto buy ≠ to use

PROBLEM SOLVING

PROBLEM SOLVING

RESOURCE ECONOMY

PROBLEM SOLVING

RESOURCE ECONOMY

PROBLEM SOLVING

EFFECTIVENESSRESOURCE ECONOMY

PROBLEM SOLVING

EFFECTIVENESSRESOURCE ECONOMY

SUPPORT

PROBLEM SOLVING

EFFECTIVENESSRESOURCE ECONOMY

SUPPORT

DOCUMENTATION

PROBLEM SOLVING

EFFECTIVENESS

CONFIDENCE

RESOURCE ECONOMY

SUPPORT

DOCUMENTATION

CONFIDENCE

CONFIDENCE

Ruben GamezBidsketch.com

Last month Bidsketch had the biggest increase in revenue it’s ever had. […] Conversions and traffic didn’t increase, though. Nope, the reason I saw this kind of growth was because I redesigned my plans and increased pricing for new signups.

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#1: Plan names#2: Same features#3: Limits#4: No segmentation

Mikita MikadoQuoteRoller.com

… x 2 revenue in 3 months after announcing new prices

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