jan 2017 mineral point wisconsin instagram presentation

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

2017 Instagram Workshop@matt.w.sweeny

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Background@matt.w.sweeny A little about Matt Sweeny

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Why Instagram

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Has 600 million users

As of Dec, 2016

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Has 600 million users

As of Dec, 2016

From June ‘16 to Dec. ‘16

● Instagram has grown 100 million users (in 6 months!!)

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Internet Consumption Changed

In 2015, mobile devices overtook desktop computers as people's prefered

way to access the Internet.

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Tips

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram TipsGet more followers

● Comment users photos

● Follow other users

● Share your Instagram account with others

● Post regularly

● Post the best photos!

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Tips - Get More Followers

● Engage Daily

● Respond to comments / mentions

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Tips

Post regularly but…

Don’t post to frequently (1-2 x per day)

[use Insta’ Stories if you can’t help yourself]

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Tips

Only post the best of the best of your photos.

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Tips

Only post photos (don’t post advertisements or fliers.)

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram Tips

Get an iPhone

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram TipsTry posting video!

● Must be 30 sec. or less

● Can upload a custom video cover/thumbnail

● Can turn audio on or off

● Can crop

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram TipsConnect your account to other socials and broadcast your posts.

Post to Facebook, Twitter, Tumblr and more at the same time from the Instagram App.

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram TipsConnect multiple accounts.

Starting last year, you can now use the Instagram app to manage more than one account.

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Instagram On the WebYou can access Instagram without a

mobile device.

Point your desktop or laptop computer at instagram.com

Sorry, no posting on the web version.

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Resharing Instagramers Photos

● No resharing photos, sorry. (more on app later)

● Post, Comment, Like only!

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Instagram Tips

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tips — Resharing On Instagram● You can reshare Instgrammers photos with an App!

● Ask First! — Comment on users photo (pic owner) before you reshare to

ask permission.

● Note the pic owners Instagram account @matt.w.sweeny for attribution.

● Always credit pic owner on your reshare in the post caption

“thanks to @matt.w.sweeny for this pic”

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tips — Resharing On InstagramYou can reshare Instgrammers photos with an App!

● iOS - use “Instapick” App

● Android - use “Regrann” App

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tips — Scheduling● There is no app that will schedule and post on Instagram

● There’s still tools to schedule like: Socialpilot, Dlvr.it, Buffergram, Viraltag,

Buffer, Hootsuite, Tailwind, Sendible or Sendsocialmedia

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tip — Save a Draft

https://help.instagram.com/1188360274569019

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced TipsUse a photo editor App

● To add text, adjust images.

● On iOS: Snapseed by Google

Use a video editor App

● To crop/trim videos to 30 seconds (time limit on Instagram)

● On iOS: Splice by GoPro

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced TipsOther Instagram Apps to Try

Boomerang

● (iOS & Android) — Creates photo bursts into video loops

Hyperlapse

● (iOS only) — Buttery smooth time lapse video

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tips — Hashtags

● If you post about MP - use Joy’s #MineralPointWisconsin

● Use up to 31 tags

● Recommending around 10

● Use an app like “TagsForLikes” to look up hashtags before you post.

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tip — Instagram Stories

● Stories disappear in 24 hours like Snapchat

● Story photos don’t have to be the BEST of the best

● Go LIVE with video with Stories

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tip — Instagram Stories

● Use Giphy Cam App to make fun pics to post

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Advanced Tip

Use BlueStacks.com to load Android OS on your Apple laptop or Apple desktop computer to run the Instagram App on your computer!

For Windows (and Mac OS) there’s also Gramblr.com

MineralPoint.com | MattSweeny.com@mineral.point | @matt.w.sweeny

Peak Times To PostConsider time zones (if you are local or national) and audience (B2B or B2C)

Findings Vary● 2am & 5pm (BEST TIMES)● Weds & Thurs (BEST DAYS)● 11am-1pm (lunchtime - all week)● 7-9pm (evenings)● 6am to 12pm (all week)● Videos: 9pm to 8am

Deadspots● 3-4pm (weekdays)● 9am & 6pm (people are busy eating?)