jan 2017 mineral point wisconsin instagram presentation
TRANSCRIPT
MineralPoint.com | [email protected] | @matt.w.sweeny
2017 Instagram [email protected]
MineralPoint.com | [email protected] | @matt.w.sweeny
[email protected] A little about Matt Sweeny
MineralPoint.com | [email protected] | @matt.w.sweeny
Why Instagram
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Has 600 million users
As of Dec, 2016
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Has 600 million users
As of Dec, 2016
From June ‘16 to Dec. ‘16
● Instagram has grown 100 million users (in 6 months!!)
MineralPoint.com | [email protected] | @matt.w.sweeny
Internet Consumption Changed
In 2015, mobile devices overtook desktop computers as people's prefered
way to access the Internet.
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Tips
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram TipsGet more followers
● Comment users photos
● Follow other users
● Share your Instagram account with others
● Post regularly
● Post the best photos!
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Tips - Get More Followers
● Engage Daily
● Respond to comments / mentions
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Tips
Post regularly but…
Don’t post to frequently (1-2 x per day)
[use Insta’ Stories if you can’t help yourself]
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Tips
Only post the best of the best of your photos.
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram Tips
Only post photos (don’t post advertisements or fliers.)
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram TipsTry posting video!
● Must be 30 sec. or less
● Can upload a custom video cover/thumbnail
● Can turn audio on or off
● Can crop
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram TipsConnect your account to other socials and broadcast your posts.
Post to Facebook, Twitter, Tumblr and more at the same time from the Instagram App.
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram TipsConnect multiple accounts.
Starting last year, you can now use the Instagram app to manage more than one account.
MineralPoint.com | [email protected] | @matt.w.sweeny
Instagram On the WebYou can access Instagram without a
mobile device.
Point your desktop or laptop computer at instagram.com
Sorry, no posting on the web version.
MineralPoint.com | [email protected] | @matt.w.sweeny
Resharing Instagramers Photos
● No resharing photos, sorry. (more on app later)
● Post, Comment, Like only!
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Instagram Tips
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tips — Resharing On Instagram● You can reshare Instgrammers photos with an App!
● Ask First! — Comment on users photo (pic owner) before you reshare to
ask permission.
● Note the pic owners Instagram account @matt.w.sweeny for attribution.
● Always credit pic owner on your reshare in the post caption
“thanks to @matt.w.sweeny for this pic”
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tips — Resharing On InstagramYou can reshare Instgrammers photos with an App!
● iOS - use “Instapick” App
● Android - use “Regrann” App
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tips — Scheduling● There is no app that will schedule and post on Instagram
● There’s still tools to schedule like: Socialpilot, Dlvr.it, Buffergram, Viraltag,
Buffer, Hootsuite, Tailwind, Sendible or Sendsocialmedia
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tip — Save a Draft
https://help.instagram.com/1188360274569019
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced TipsUse a photo editor App
● To add text, adjust images.
● On iOS: Snapseed by Google
Use a video editor App
● To crop/trim videos to 30 seconds (time limit on Instagram)
● On iOS: Splice by GoPro
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced TipsOther Instagram Apps to Try
Boomerang
● (iOS & Android) — Creates photo bursts into video loops
Hyperlapse
● (iOS only) — Buttery smooth time lapse video
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tips — Hashtags
● If you post about MP - use Joy’s #MineralPointWisconsin
● Use up to 31 tags
● Recommending around 10
● Use an app like “TagsForLikes” to look up hashtags before you post.
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tip — Instagram Stories
● Stories disappear in 24 hours like Snapchat
● Story photos don’t have to be the BEST of the best
● Go LIVE with video with Stories
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tip — Instagram Stories
● Use Giphy Cam App to make fun pics to post
MineralPoint.com | [email protected] | @matt.w.sweeny
Advanced Tip
Use BlueStacks.com to load Android OS on your Apple laptop or Apple desktop computer to run the Instagram App on your computer!
For Windows (and Mac OS) there’s also Gramblr.com
MineralPoint.com | [email protected] | @matt.w.sweeny
Peak Times To PostConsider time zones (if you are local or national) and audience (B2B or B2C)
Findings Vary● 2am & 5pm (BEST TIMES)● Weds & Thurs (BEST DAYS)● 11am-1pm (lunchtime - all week)● 7-9pm (evenings)● 6am to 12pm (all week)● Videos: 9pm to 8am
Deadspots● 3-4pm (weekdays)● 9am & 6pm (people are busy eating?)