ipod shuffle ipod shuffle life is random group six...

iPod shuffleiPod shuffleLife is random

Group Six黃琬晴，徐琬茹，劉振崗，徐子琳，葉歆妤，余香蓓

RandomIs Your New Order.

WHO?

DJ YOUR DAY.

WHO?

GOES WITH EVERYTHING.

THE ANSWER IS

iPod shuffle-A SHINNING STAR IN THE MP3 MARKETS

4P-PRODUCT4P-PRODUCT

Two ModelsTwo Models

512 MB

120 songs

1 GB

240 songs2500 NTD3600 NTD

4P-PLACE4P-PLACE

•Internet e-shop

•3C retailer: NOVA•Department store

4P-PROMOTION4P-PROMOTION

TV commercialTV commercial

QuickTime™ and aMPEG-4 Video decompressor

are needed to see this picture.

Feature

• Only Three Color– Green– Black– White

• Only Music– No any boring introduction but music

SloganSlogan

• Life is random– Free style and personality

– Creating whole new demand

A SWOT AnalysisA SWOT Analysis

• Strength

• Weakness

• Opportunity

• Threat

StrengthStrength

1.Shape:

Light, Handy, and Fashion

2.Function:

Simple and Shockproof

3.Quality:

Stable and Clear

WeaknessWeakness

1. Unity function

2. Without monitor

3. High prices

4. Dedicated software-

iTunes

OpportunityOpportunity

1. Brand reputation – Apple

2. Products integration

3. Prestigious symbol

ThreatThreat

1. High ratio of being replaced

2. Low-price competitions

3. Multifunction mobile phones