iPod shuffleiPod shuffleLife is random

Group Six黃琬晴，徐琬茹，劉振崗，徐子琳，葉歆妤，余香蓓

RandomIs Your New Order.

WHO?

DJ YOUR DAY.

WHO?

GOES WITH EVERYTHING.

THE ANSWER IS

iPod shuffle-A SHINNING STAR IN THE MP3 MARKETS

4P-PRODUCT4P-PRODUCT

Two ModelsTwo Models

512 MB

120 songs

1 GB

240 songs2500 NTD3600 NTD

4P-PLACE4P-PLACE

•Internet e-shop

•3C retailer: NOVA•Department store

4P-PROMOTION4P-PROMOTION

TV commercialTV commercial

QuickTime™ and aMPEG-4 Video decompressor

are needed to see this picture.

Feature

• Only Three Color– Green– Black– White

• Only Music– No any boring introduction but music

SloganSlogan

• Life is random– Free style and personality

– Creating whole new demand

A SWOT AnalysisA SWOT Analysis

• Strength

• Weakness

• Opportunity

• Threat

StrengthStrength

1.Shape:

Light, Handy, and Fashion

2.Function:

Simple and Shockproof

3.Quality:

Stable and Clear

WeaknessWeakness

1. Unity function

2. Without monitor

3. High prices

4. Dedicated software-

iTunes

OpportunityOpportunity

1. Brand reputation – Apple

2. Products integration

3. Prestigious symbol

ThreatThreat

1. High ratio of being replaced

2. Low-price competitions

3. Multifunction mobile phones