introduction to ad fresca

Integrated Marketing Solutionwith User Tracking and Behavioral Re-targeting

for Mobile App Publishers

www.adfresca.com

Our Visionbring the integrated mobile marketing solution

to help mobile app publishers increase user retention more easily and effectively,

using big data processing technology

Mobile App MarketingMarketer’s hands are tiedMobile app market is fast-changing market- Overcrowded: Over 1M apps in 2 app stores- Short life cycle- Updating apps takes time (2~4 weeks)- Freemium apps are trends while there are challenges in target marketing- Broken links between analytics tools and marketing tools

Choice

Time

More Choices, Less Time

User Poolthe key to successthe biggest assets of mobile app publishers- We need all types of users in App Marketing- Need different approaches for each user segment- Increase User Retention Rate

Mobile App Users

5%15%

80% Free RidersOffer-LoversPaying Users

IntegratedMarketingSolution

MobileUser

Analysis

MobileUsers

Targeting

User Targeting

Retention- Announcement- Push Notification

Tracking Analysis

Acquisition- AD Campaign- In-House Campaign- Offer

Monetization- Offer- Sell AD spaces

User Engagement Process

Major Clients

• Game Publishers

• Application Publishers

• Independent Studios

• App Stores

• Marketing Agency

Fast GrowingExcellent numbers in 150 days

10M app installs

130M app sessions

Global Service223 Countries and 39 languages

Dumb-proofAll in your control in 5 mins

Web Dashboard

Web DashboardSDK

Announcement Cross-PromotionUpdate Event Promotion

Screen Shots

AnnouncementUpdate NoticeUser Feedbacks (survey or bug report)

Push NotificationEvent PromotionCross-PromotionDirect Deal Monetization

All-in-oneMarketing Tools

Free User AnalysisUser TargetingFull Conversion TrackingRealtime ControlBusiness IntelligenceLocalized Market Assets

Features

You can focus on your apps!Shorten Time-To-MarketNo Developers’ hassleNo Server DevelopersNo 24/7 operation teamLess designers’ work

We do it for you.You save Money!

Benefits

Is it AD Network?

SAASSoftware-As-A-Service

Is it a Substituteto AD networks?

to AD networks

Complimentary

• Risk-Free, No Lock-In

• SaaS (pay-as-you-go + plan)

• on the Cloud

Pricing• Transaction Based

- First 10 M / month: 0.215 KRWON per transaction

- Next 40M / month: 0.172 KRWON per transaction

- Over 50M / month: 0.120 KRWON per transaction

• Free Plan for Startups

- Startups will have free quota of 100K transaction per month

• Enterprise Service Plan

- For enterprises who need advanced features and email support

- USD1,000/month

Integrated Marketing Solutionwith User Tracking and Behavioral Re-targeting

for Mobile App Publishers

www.adfresca.com

Thank You!

이의정 Dano Lee

CEO & FOUNDER

dano@adfresca.com

@nextofsearch