introduction to ad fresca
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![Page 1: Introduction to AD fresca](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546fc6feb4af9f260b8b468e/html5/thumbnails/1.jpg)
Integrated Marketing Solutionwith User Tracking and Behavioral Re-targeting
for Mobile App Publishers
www.adfresca.com
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Our Visionbring the integrated mobile marketing solution
to help mobile app publishers increase user retention more easily and effectively,
using big data processing technology
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Mobile App MarketingMarketer’s hands are tiedMobile app market is fast-changing market- Overcrowded: Over 1M apps in 2 app stores- Short life cycle- Updating apps takes time (2~4 weeks)- Freemium apps are trends while there are challenges in target marketing- Broken links between analytics tools and marketing tools
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Choice
Time
More Choices, Less Time
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User Poolthe key to successthe biggest assets of mobile app publishers- We need all types of users in App Marketing- Need different approaches for each user segment- Increase User Retention Rate
Mobile App Users
5%15%
80% Free RidersOffer-LoversPaying Users
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IntegratedMarketingSolution
MobileUser
Analysis
MobileUsers
Targeting
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User Targeting
Retention- Announcement- Push Notification
Tracking Analysis
Acquisition- AD Campaign- In-House Campaign- Offer
Monetization- Offer- Sell AD spaces
User Engagement Process
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Major Clients
• Game Publishers
• Application Publishers
• Independent Studios
• App Stores
• Marketing Agency
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Fast GrowingExcellent numbers in 150 days
10M app installs
130M app sessions
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Global Service223 Countries and 39 languages
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Dumb-proofAll in your control in 5 mins
Web Dashboard
Web DashboardSDK
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Announcement Cross-PromotionUpdate Event Promotion
Screen Shots
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AnnouncementUpdate NoticeUser Feedbacks (survey or bug report)
Push NotificationEvent PromotionCross-PromotionDirect Deal Monetization
All-in-oneMarketing Tools
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Free User AnalysisUser TargetingFull Conversion TrackingRealtime ControlBusiness IntelligenceLocalized Market Assets
Features
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You can focus on your apps!Shorten Time-To-MarketNo Developers’ hassleNo Server DevelopersNo 24/7 operation teamLess designers’ work
We do it for you.You save Money!
Benefits
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Is it AD Network?
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SAASSoftware-As-A-Service
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Is it a Substituteto AD networks?
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to AD networks
Complimentary
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• Risk-Free, No Lock-In
• SaaS (pay-as-you-go + plan)
• on the Cloud
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Pricing• Transaction Based
- First 10 M / month: 0.215 KRWON per transaction
- Next 40M / month: 0.172 KRWON per transaction
- Over 50M / month: 0.120 KRWON per transaction
• Free Plan for Startups
- Startups will have free quota of 100K transaction per month
• Enterprise Service Plan
- For enterprises who need advanced features and email support
- USD1,000/month
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Integrated Marketing Solutionwith User Tracking and Behavioral Re-targeting
for Mobile App Publishers
www.adfresca.com
![Page 23: Introduction to AD fresca](https://reader033.vdocuments.mx/reader033/viewer/2022051312/546fc6feb4af9f260b8b468e/html5/thumbnails/23.jpg)
Thank You!
이의정 Dano Lee
CEO & FOUNDER
@nextofsearch