Introduc)on  to    

www.adbooster.asia  

The  2nd  Opportunity  in  Game  Mone)za)on  besides  real  money  

Powered  by:  

Branding,  Mone)za)on  &  Rewards  

What  is    “Touch” is the South East Asia’s branded version of Korea’s first and largest Network Advertisement Solutions for PC based Social Game and Mobile Applications.

They  are  the  first  and  only  company  that  is  specialized  in  I.G.A.  (In-­‐game  Adver)sing)  in  Korea.  For  five  years,  they  implemented  the  media  value  of  games.  They  built  the  largest  IGA  cases  in  Asia.  IGAWorks  will  con)nue  to  build  the  Ad  Networks  for  Web,  SNS  and  Mobile  plaOorms  in  SEA.  

In  Korea,  the  product  is  known  as                                                    for  ‘Social/Mobile’  Games    •  Launched  the  service  in  March  2011  •  The  first  social/mobile  ad  plaOorm  of  incen)vized  ads  •  Rewards:  Virtual  Goods  /  Virtual  Currency  •  Dominated  Cyworld  &  Naver  Social  game  plaOorm  •  150  Social  Games  &  Mobile  Apps  (include  top  )ers  in  

Korea)  •  Download  Performance:  

•  100  thousand  downloads  per  week  for  each  Android  &  iOS    

•  DAU  of  1.5  ~  2.0  Million  •  MAU  of  5.0  Million  (as  of  July,  2012)  •  Accumula)ve  of  10  Million  Users  •  Android  and  iOS  ra)o  of  8  :  2  

Track  Record  

has proven records and

performance as advertising solutions in Korea. is SEA version. Hence, it’s performance and system stability is proven.

Market  Trend  #1  :  Micro  transac)on    

Game  Revenue  shi;ed  drama<cally  from    ‘Pre-­‐mium’  to  ‘Free-­‐mium’  

•  All  of  the  top  20  )tles  in  the  App  Store  top  grossing  were  Free-­‐mium  games.  

   •  Most  browser  based  social  &  

casual  games  have  already  implemented  micro-­‐  transac)on  as  their  main  revenue  model.  

Market  Trend  #2  :  non-­‐paying  user%  

Out  of  all  the  Free-­‐mium  game  users,  Paying  Users  are  under  5%  

How  can  we  mone<ze  Non-­‐paying  Users?!   Non-Paying

Users

±95%

Paying Users

±5%

By giving rewards, participation of ads are more effective than traditional CPC / CPM

Additional Revenue and potentially change 95% of non-paying users into paying users

at some point

Motivates 95% of non paying users because it’s

rewarding

AD Client

Media Media

Media

AD Client

AD Client

Overview

Ad  Booster’s  

“Touch”  is..  Micro  Incen)vized  Ad  PlaOorm  for  PUBLISHERS  /  DEVELOPERS  

VS Generic Mobile AD Network

Generic Mobile AD Network System

Generic Mobile ADs are based on CPC and CPM •  Typical (CTR) 0.1%~0.3% : no participation •  Typically intrusive and hamper user experience •  More than 10% of mobile screen hides

advertisement causes users feel bad to the Apps. Companies that develops the game thinks.. With each click, average results draws profit of (USD 0.03) , and it needs exposures of 300~1000, just for 1Click.

Touch AD Network System

The behavior of gamers is different in Free-mium Apps It needs suitable advertising model for each game. •  Non-intrusive •  Only certain part of the games will be used for Ads Results: Advertising can be customized for proper contents and with this system, the amount of clicks does not matter but it is the participation from users towards the ads that rewards them. Hence, this also increases users’ activeness to the ADs.

VS Generic SNS Advertising

In Game Ads (IGA) does not intrude or obstruct user experience. It blends into the game interfaces seamlessly. Each Apps can provide customized advertisements and rewards and this system conducts advertising on many app with same standard format.

Developers / Publishers do not get revenue shares from the Ads operated by SNS

Average CTR: 0.051%

Seamlessly blends into the game This area is managed by developers

High CTR: 20~30%!

General SNS ads. “Touch” In Game Ads

can  be  integrated  on  Mobile  or  PC  plaQorms  

flow  on  Mobile  

flow  on  PC  

Whether  it  is  for  Mobile  or  PC  users,  there  are  various  ways  to  brand,  mone<ze  or  reward  users      

CPL   CPF   CPI   CPA   CPV   CPM  

Ad Type #1 : CPI (Cost Per Install) 1) Promote App + Guarantee Download & Execution (Billing Condition: the first execution after downloading) 2) Users may receive more rewards based on engagement levels (Activity Tracing API provided) 3) Video can be played at banner space to promote apps effectively 4) Note some game medias do not allow other game app advertisements.

To click Ads. Icon & participate

Check the Event Details Go to Store/Market & download

Install & Run Apps then AD performance measured

By UDID

1. Expose Ads.Icon 2. Expose Event Details 3. Download App 4. Run App and

Reward

Install + Execution Billing Point

Ad Type #2 : PC to Mobile (CPI)

① After clicking ads and Apps download

(by QR Code or typing URL) ② After run Apps,

go to setting page ③ Get redeem code - 1 time for the device - Redeem code is only effective in 30 minutes after generated.

④ Type redeem code (Mission Complete and

Reward) <PC View> <Mobile View>

1)  Goal: To make PC game user to download mobile apps

2)  No SMS, no authentication code, no phone number is required (Patent pending)

3)  Simple SDK (5lines of code, copy & Paste)

Ad Type #3: FB Likes / Twitter‘Followers

5. Participation 6. Rewards

3. Expose Ads.Icon 1. Logon to Platform 2. Select Game

4. Expose Event Details

Click on the In-Game “Touch” icon

Show Ad details Login to FB / Twitter and proceed to Like / Follow

•  If  you  use  SNS  for  your  business,  this  method  provides  the  easiest  and  fastest  way  to  recruit  your  fans.  •  Facebook  marke)ng  is  very  important  in  SEA  market  and  sta)s)cs  around  the  internet  has  shown  tremendous  growth.  

Ad Type #4 : SNS Posting •  Watch Video Ad + SNS posting •  Supports various SNS (Facebook, Twitter) •  Supports multiple devices (PC / Smartphone / Tablet PC)

1)Users post messages at the SNS makes powerful social effect at the very short period. Case study: -  the movie “Wandueki “: 10,000 posting in just 2

weeks! -  ADs. Page UV : 150,236 person -  Preview trailer UV : 34,581 person -  The social effect influx by SNS : 55,396 person 2) Through the SNS Posting, viral influx(for natural) occurs by average 400% -> Social Effects. 3) As for the new service launch, this is the good way to generate the Social Effects in the short time and massively.

exposure to the participant social network in the facebook and it causes 400% additional influx by the social effect.

39.7% out of 23% participated in posting at SNS (AD Cost

generated at this point.)

23% of UV that is Ads. Page viewer including other Media, influx by us.

Ad Type #4 : SNS Posting •  Watch Video Ad + SNS posting •  Supports various SNS (Facebook, Twitter) •  Supports multiple devices (PC / Smartphone / Tablet PC)

Click on “Touch” icon Mission Complete & Reward Play video and asks user to give comment

Successful comments will create viral effect to friends

1. Expose Ads.Icon 2. Expose Event Details 3. SNS Posting 4. Mission Complete

Easy Media Registration •  Simple sign-up at www.adbooster.asia •  Watch demo images and tutorials for each OS and platform before start integration •  Pre-set codes are provided to save Developer’s time for setting up the Callback Server. •  (Php, Java, Node, Python, C# etc.)

Control Rewards for Games (Randomized) •  Publisher / Developer decides what to give users •  Example: Special Pets, Daggers, Scrolls, Virtual Game Coins

“Touch” encourages Gamification and maximizes user experience for players. Hence, publisher rewards to users is not fixed Game Coin ratios.

Order of items issued and the odds of winning are randomized to encourage users to participate.

USD 0.50 worth of items

Ex: Publisher is paid KRW500 per each completed ad. However, the items are set to worth on an avg. of KRW255 in the publisher’s internal pricing system

Case Study: Publisher is paid USD 0.50 per completion of one Ad Base on publisher’s internal pricing, publisher can decide to randomly give out expensive items as long it stays within the average.

Revenue Analytics - Reporting Support

Order of items issued and the odds of winning are randomized to encourage users to participate.

Ex: Publisher is paid KRW500 per each completed ad. However, the items are set to worth on an avg. of KRW255 in the publisher’s internal pricing system

Track  and  Manage  your  Ads  Metrics    •  View  the  status  of  your  ads  •  User  friendly  charts  and  visuals  

provided  and  they  are  easy  to  understand  

•  Filter  data  by  age,  gender,  date,  )me  and  various  date  

•  Monitor  ad  performance  (depending  on  your  adver)sing  methods)  

For  both  Developers  and  Adver)sers  

Revenue Analytics - Reporting Support

Order of items issued and the odds of winning are randomized to encourage users to participate.

Ex: Publisher is paid KRW500 per each completed ad. However, the items are set to worth on an avg. of KRW255 in the publisher’s internal pricing system

Track  and  Manage  your  Ads  Metrics    •  View  the  status  of  your  ads  •  User  friendly  charts  and  visuals  

provided  and  they  are  easy  to  understand  

•  Filter  data  by  age,  gender,  date,  )me  and  various  date  

•  Monitor  ad  performance  (depending  on  your  adver)sing  methods)  

For  both  Developers  and  Adver)sers  

Marketplace

Digital Content Aggregation Service

Order of items issued and the odds of winning are randomized to encourage users to participate.

Ex: Publisher is paid KRW500 per each completed ad. However, the items are set to worth on an avg. of KRW255 in the publisher’s internal pricing system Earn Points Spend Points

From Media

Touch promotes “Point system” a virtual currency in the media

Game  publishers  can  par)cipate  here  

For  live  demo,  please  visit      

www.adpopcorn.com/m/product/eng/index.html    

best  viewed  on  mobile  

For  more  informa)on  on  how  to  Brand  your  product,  Mone)ze  your  games,  or  Reward  your  users,  contact  me!  

2B-­‐8-­‐1,  Plaza  Sentral,  Jalan  Stesen  Sentral  5,  50470  Kuala  Lumpur,  MALAYSIA.  

(1021956-­‐P)  

THANK  YOU  

Colin  Tan  |  colin@adbooster.asia  |  T:  +6.012.293.7328