intro to mvps

An Intro to MVPs

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An Intro to MVPs(A Minimum Viable Presentation)

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What is an MVP?

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…it depends

• stage of your company

• your industry and competition

• whom you ask

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The Super-Lean Answer

The smallest thing you can create to learn the next thing you need to learn.

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The Product Smoke Test

• SEM

• Sign-up page

• Kickstarter

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The Product Smoke Test

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The Product Smoke Test

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The Product Answer

The most efficient thing you can build to deliver customer value.

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The Concierge MVP

• Manual

• “Wizard of Oz”

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Nick Swinmurn

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What is the value?

Customer Development

ProfitableProduct?

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What is the value?

Customer Development

ProfitableProduct?MVP

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What is the value?

Customer Development

ProfitableProductMVP

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What do you test?

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…it depends

What do you need to learn?

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How do I test it?

Low Fidelity High Fidelity

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Low Fidelity MVPs

• SEM campaign

• paper prototype

• rough functional prototype

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High Fidelity MVPs

• Well-produced teaser video or landing page

• Solid single-feature product

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What sort of metrics should you use?

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…it depends

What is important to your business? What is your success criteria?

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AARRR• Acquisition

• Activation

• Retention

• Revenue

• Referral

From Dave McClure: http://www.slideshare.net/dmc500hats/startup-metrics-for-pirates-long-version

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Subscription

• Monthly Recurring Revenue (MRR)

• Active subscriptions

• Lifetime Value (LTV)

• Churn

From Thoughtbot: http://playbook.thoughtbot.com/#subscription-metrics

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Be Metrics-Driven

From Buffer: https://buffer.baremetrics.io/dashboard

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Discussion

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Thanks! !

@skotcarruth skot@gophilosophie.com

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