integrated marketing for volusia smc

mindkube.com

Integrating interactive marketing & social media into your strategy

Melissa Stockstill, MIRMBlog: MindKube.wordpress.comWebsite: www.MindKube.com

mindkube.com

Marketing Strategy

A key lesson is that using social media channels is not a strategy unto itself, but

integrating the web into existing efforts is vital.

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You can run, but you can’t hide from the fact that everyone is online

* source: Hitwise

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Traditional Marketing

The old school stuff does work, but you have to incorporate it with the new communication channels.

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Social Networking

Not just for kidsCan be targeted by resources and age

Bulletins and blogs

Event planning

Video

Great for viral

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Social Media Bingo

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Step by Step success

With soooo many choices, how do you pick the right one?

Once you do choose, what do you say?

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Step 1

Define your marketing challenges.

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Step 2

Identify your targeted demographic.

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Step 3

Create measureable objectives for your strategy.

•Phone calls•RSS feeds•Newsletter subscriptions

•Emails •Downloads•Visits to sales office

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Step 4

Craft your messages for the demographic on that particular social network.

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The conversation economy

•Surveys•Send to a friend•Vote for your favorite…•Harness group knowledge for product development

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Social Media Netiquette

•What is the culture of this social media site?

•How can I spread my message without getting kicked off the site or pull my hair out?

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Integrate the Integrated

•Interactive blogs•Twitter feeds•Facebook feeds•Links to other networks

mindkube.comCaveat…

mindkube.com

you should NOT let

your teenage

daughters manage

your online campaign

3 reasons why…

•You wouldn’t let her do your taxes, so why would you make her the voice of your brand?

•Chat speak: OMG, AFK, BRB, LOL

•No understanding of Kaizen.

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Thank you!

Melissa Stockstill, MIRM

Website: MindKube.com Blog: MindKube.wordpress.com