influencer broadcast - bloggerconf 210516

InfluencerBroadcast:

How agencies and influencers can work together

About Me

• Creative Director New/Slang• 4 years working in agencies• Course Consultant for Digital

Marketing Institute

Say hello @seanearley

About New/Slang

• Only 1 and a half years old• Won 9 Industry Awards

including Grand Prix at the Sockies 2015

• Clients such as Lidl, HB, Lyons• Team of 12

Say howiya @NewSlangIE

What is an influencer?

What is an influencer?

• 22m Instagram Followers• €30,000 per post• 1% relevance

• 20,000 Twitter Followers• €200 per post• 100% relevance

Influence is RELATIVE

Why do brandswork with influencers?

Why do brandswork with influencers?

Why do brandswork with influencers?

Why do brandswork with influencers?

Why do brandswork with influencers?

Why do brandswork with influencers?

How do we identify influencers?

How do we identify influencers?

What do brands want?

Earned

OwnedPaid

Brand

Social media engagements, recommendations, reviews,

blogposts

Social media take overs, brand

ambassadorshipsContent creation partnerships, attendance at events

What do influencers want?

What do influencers want?Well it’s not all about the money… Exclusive Access

Free Product

Money Can’t BuyExperiences

VIP

Transparency

Declare using

#Ad or #Spons

Be truthful in your content

Provide honest

statistics

But…

But…

“Disingenuous” “Money Grabbing”

“Shallow”

So how?Reach

Partnership

Compliant

Creativity

Good Examples (Paid)

Creativity

Good Examples (Organic)

Creativity

Bad Examples - Declaration

Creativity

Bad Examples - Credibility

Creativity

Thanks!

Questions?