influencer broadcast - bloggerconf 210516
TRANSCRIPT
InfluencerBroadcast:
How agencies and influencers can work together
About Me
• Creative Director New/Slang• 4 years working in agencies• Course Consultant for Digital
Marketing Institute
Say hello @seanearley
About New/Slang
• Only 1 and a half years old• Won 9 Industry Awards
including Grand Prix at the Sockies 2015
• Clients such as Lidl, HB, Lyons• Team of 12
Say howiya @NewSlangIE
What is an influencer?
What is an influencer?
• 22m Instagram Followers• €30,000 per post• 1% relevance
• 20,000 Twitter Followers• €200 per post• 100% relevance
Influence is RELATIVE
Why do brandswork with influencers?
Why do brandswork with influencers?
Why do brandswork with influencers?
Why do brandswork with influencers?
Why do brandswork with influencers?
Why do brandswork with influencers?
How do we identify influencers?
How do we identify influencers?
What do brands want?
Earned
OwnedPaid
Brand
Social media engagements, recommendations, reviews,
blogposts
Social media take overs, brand
ambassadorshipsContent creation partnerships, attendance at events
What do influencers want?
What do influencers want?Well it’s not all about the money… Exclusive Access
Free Product
Money Can’t BuyExperiences
VIP
Transparency
Declare using
#Ad or #Spons
Be truthful in your content
Provide honest
statistics
But…
But…
“Disingenuous” “Money Grabbing”
“Shallow”
So how?Reach
Partnership
Compliant
Creativity
Good Examples (Paid)
Creativity
Good Examples (Organic)
Creativity
Bad Examples - Declaration
Creativity
Bad Examples - Credibility
Creativity
Thanks!
Questions?