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@HamiVlogs

InfluencerMarketing

WhoareInfluencers?

TypesofInfluencers

Micro Macro Mega

10K< >10K >1MN

Influencersinfluence?

InfluencerplanningTime!

Task•  Divideyourselvesinto3teams–– Luxury– Automotive– Beauty

•  Budget-$100,000

InfluencerPlan

•  Research•  Audit•  Measure•  Collaborate•  PaidInvite

•  Alwayschecktheinfluencer’ssocialvitals–– Engagement– Commentquality

•  Requestforcountryreachdetails•  Crossreferfollowerprofilesinteractingwiththeinfluencer

HowtoResearchandAudit?

•  ChecktotalnumberofFollowersVSEngagement

•  Checkaverageof10posts•  CheckvitalsviaSocialBlade

HowtoMeasure?

•  Lookforgapsandworkaroundbuildingarelationship

•  MakethecollaborationaWINWINsituation•  Gifts/Vouchersareagreatwaytostart

HowtoCollaborate?

•  Checkforinfluencerlicense•  Agreeondeliverablesandrequestforscreenshotsoncompletion

•  Crossreferengagement

WhentoPay?

Areyouinvitinginfluencersforyournextevent?

Thankyou!

@HamiVlogs

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