inbound pdf copy - barnes & shirleyquality leads for sales. (hubspot, 2018) social media blog...

13x3x97%

1 2 3 4 5 6 7 8 9 10

Prospect searches forsolution to query online

with target keywords

Prospect clicks through toa blog post on your websitefrom Google search results

Prospect becomes a lead bysubmitting a form with theiremail address to download

an eBook.

Prospect is sent a series of follow up emails with relevant

content and offers for ameeting or product demo.

An Example of Inbound Marketing In Action

The aim of inbound marketing is to attract prospects to a website and convert them into leads and customers. Rather than going to customers (outbound), inbound marketing brings consistent, highly quali�ed customers to you.

the amount of tra�c businesses that show up on the �rst page of

online search results receive.(Joal House, 2019)

Content marketing gets three times more leads than paid

search advertising. (CMI, 2017)

of marketers are using social media to reach their audiences.

(Lyfe Marketing, 2018)

of B2B marketers credit email as the most e�ective distribution

channel for demand gen e�orts. (CMI, 2018)

Just 18% of marketers say outbound practices provide high

quality leads for sales.(HubSpot, 2018)

Social MediaBlog PostseBooks

Marketers who prioritize blogging e�orts are 13x more likely to see

positive ROI. (HubSpot, 2019)

92% 18% 79%

Trade ShowsDirect MailTelemarketing

ATTRACT CONVERT CLOSE DELIGHTBlog PostsKeywords

Social Media

FormsCalls-to-ActionLanding Pages

CRMEmail Marketing

Workflows

SurveysSmart Content

Social Monitoring

Email MarketingDigital Advertising SEO

Cold EmailsTV/Radio AdvertsPress Releases

INBOUNDMARKETINGTACTICS

OUTBOUNDMARKETINGTACTICS

Using Inbound Marketing toDrive OnlineSales

www.barnesandshirley.co

Inbound marketing generates recurring leads and sales. For example, website content will deliver leads and sales year after year. This is one reason why ROIfrom inbound marketing is much greater than outbound marketing.