inbound marketing vs outbound marketing

Inbound MarketingVs.

Outbound Marketing

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www.chatterbuzzmedia.com321.236.BUZZ (2899)

Outbound Marketing = Traditional Marketing

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Inbound = Permission Based Marketing

In a nutshell, catering to a target market that is already learning about and interested in your industry through online methods such as social media, blogs, and search engines.

“Earning Attention”-OR-

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So What Counts as Inbound Marketing ?

What do I do with all my content ?

FACTThe Internet has fundamentally changed the way people find, discover, share, shop & connect.

www.chatterbuzzmedia.com321.236.BUZZ (2899)

www.chatterbuzzmedia.com321.236.BUZZ (2899)

The Good and The Bad

Inbound Marketing Outbound MarketingPros:

• Cost effective• Permission based (noninvasive)• Measureable

Cons:

• Can be time consuming

Pros:

• Reaches people who may not know to search for your product or services

Cons:

• High Cost , Low Yield• Customers aren’t always ready to buy when

the message is received. • Interruption Marketing• Communication is one way• Blocking techniques (do not call, spams, DVR)• Not as measureable

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CRUNCHINGthe

NUMBERS

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www.chatterbuzzmedia.com321.236.BUZZ (2899)

Average Traditional Advertising Costs Newspapers:   $250 to $2500 dollars per week 

Radio:  $100-$300 bucks per week for rotating spots.  Expect to pay more if you want a specific slot.

Television:  Expect to pay upwards of $200k or more for prime-time national spots.  Local markets can still charge hundreds of dollars per week for your 30-second promotion.

Magazines:  National Magazines are ~ $100k or more for a full page. Small ads will run you thousands of dollars per month.

Yellow Pages:  An average half page yellow book ad will run you over $1,000 per month.

Un-measureable!

www.chatterbuzzmedia.com321.236.BUZZ (2899)

www.chatterbuzzmedia.com321.236.BUZZ (2899)

Average Inbound Advertising Costs

Websites:   $2500 to $15k depending on the design & functionality.  

• SEO:  Prices for these services can range from $500 – $5000 per month, again, depending on the age, keywords, and stage of the consultant or agency you employ.

Pay Per Click:  A typical Adwords campaign can often run anywhere from $500 – $2500 per month depending on your budget.

Social Media Marketing & Other Inbound Marketing Services:   Specialists can charge anywhere from $1000 to $10k per month for specialized services, depending on how much time they put into your project each month.

Measureable!

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Small Business Level Playing Field

FACTSocial Media is a huge part of Inbound Marketing…

Use it!

www.chatterbuzzmedia.com321.236.BUZZ (2899)

www.chatterbuzzmedia.com321.236.BUZZ (2899)

FACTDifferent social media platforms work better for different industries.

www.chatterbuzzmedia.com321.236.BUZZ (2899)

www.chatterbuzzmedia.com321.236.BUZZ (2899)

Facebook Is More Effective for B2C; LinkedIn Is for B2B

FACTGo Inbound or get left behind by your competitors

THANK YOU.

Shalyn DeverFounder of Chatter Buzz Mediawww.chatterbuzzmedia.comwww.linkedin.com/in/shalyndever

Q&A

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