inbound marketing vs outbound marketing
DESCRIPTION
Chatter Buzz presentation presented during the PBGT business conference on June 30th @ Jacksonville, FLTRANSCRIPT
Inbound MarketingVs.
Outbound Marketing
www.chatterbuzzmedia.com
321.236.BUZZ (2899)
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Outbound Marketing = Traditional Marketing
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Inbound = Permission Based Marketing
In a nutshell, catering to a target market that is already learning about and interested in your industry through online methods such as social media, blogs, and search engines.
“Earning Attention”-OR-
www.chatterbuzzmedia.com321.236.BUZZ (2899)
So What Counts as Inbound Marketing ?
What do I do with all my content ?
FACTThe Internet has fundamentally changed the way people find, discover, share, shop & connect.
www.chatterbuzzmedia.com321.236.BUZZ (2899)
www.chatterbuzzmedia.com321.236.BUZZ (2899)
The Good and The Bad
Inbound Marketing Outbound MarketingPros:
• Cost effective• Permission based (noninvasive)• Measureable
Cons:
• Can be time consuming
Pros:
• Reaches people who may not know to search for your product or services
Cons:
• High Cost , Low Yield• Customers aren’t always ready to buy when
the message is received. • Interruption Marketing• Communication is one way• Blocking techniques (do not call, spams, DVR)• Not as measureable
www.chatterbuzzmedia.com321.236.BUZZ (2899)
CRUNCHINGthe
NUMBERS
www.chatterbuzzmedia.com321.236.BUZZ (2899)
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Average Traditional Advertising Costs Newspapers: $250 to $2500 dollars per week
Radio: $100-$300 bucks per week for rotating spots. Expect to pay more if you want a specific slot.
Television: Expect to pay upwards of $200k or more for prime-time national spots. Local markets can still charge hundreds of dollars per week for your 30-second promotion.
Magazines: National Magazines are ~ $100k or more for a full page. Small ads will run you thousands of dollars per month.
Yellow Pages: An average half page yellow book ad will run you over $1,000 per month.
Un-measureable!
www.chatterbuzzmedia.com321.236.BUZZ (2899)
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Average Inbound Advertising Costs
Websites: $2500 to $15k depending on the design & functionality.
• SEO: Prices for these services can range from $500 – $5000 per month, again, depending on the age, keywords, and stage of the consultant or agency you employ.
Pay Per Click: A typical Adwords campaign can often run anywhere from $500 – $2500 per month depending on your budget.
Social Media Marketing & Other Inbound Marketing Services: Specialists can charge anywhere from $1000 to $10k per month for specialized services, depending on how much time they put into your project each month.
Measureable!
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Small Business Level Playing Field
FACTSocial Media is a huge part of Inbound Marketing…
Use it!
www.chatterbuzzmedia.com321.236.BUZZ (2899)
www.chatterbuzzmedia.com321.236.BUZZ (2899)
FACTDifferent social media platforms work better for different industries.
www.chatterbuzzmedia.com321.236.BUZZ (2899)
www.chatterbuzzmedia.com321.236.BUZZ (2899)
Facebook Is More Effective for B2C; LinkedIn Is for B2B
FACTGo Inbound or get left behind by your competitors
THANK YOU.
Shalyn DeverFounder of Chatter Buzz Mediawww.chatterbuzzmedia.comwww.linkedin.com/in/shalyndever
Q&A
WWW.ChatterBuzzMedia.COM
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