in my inbox issue 003 feb 09
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In my InboxIssue 003 Feb 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK
Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/
The Key
Good featureBad feature
In the inbox
“From” includes a name to make the email more
personal.
The personal theme is not followed through in
the subject line.
Email without images
No clear way to unsubscribe
No ALT text for this image
No clear link or call to action
Email with images Free is always good
Good cut through of the hero offer
Range of offers with a call to action
No call to action
Dodgy copy
The landing page
Poor product description. Nothing about the touch screen
or how it compares to the iPhone
Boring image
Trying to close the sale too soon
In my InboxIssue 003 Feb 2009
TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK
Dr. John McCarthyCustomer Experience Architecthttp://www.lida.com/
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