ignition five 07.03.11

5

7th March 2011

1. Ford augmented reality posters

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

This is where Augmented Reality in advertising moves from a cool, branded desktop experience to a marker-less, educational interaction. JCDecaux’s 6 sheet mall

spaces have been transformed into Augmented Reality billboards as part of the new Ford C-Max campaign in

the UK.It’s a really great way of building interaction with a brand

and creates a really nice potential customer experience!

1. Ford C Max Augmented Reality Poster

2. Apps for kids

today's digital tots are destined to spend more time swiping a screen than turning the pages of a book. But it isn't all bad news, as in the right hands touch technology can provide

more scope for interaction, and dare we say learning, than paper.

2. Apps for kids

http://www.youtube.com/watch?v=XQu0Q42LK_w&feature=related

C 3. Coke Happiness Truck

If you’ve ever dreamed about strutting down the runway during one of the most highly-publicized fashion shows of the year, then New York City is going to help you partially indulge in that fantasy. From November 19th through to the 30th Victoria’s Secret’s SoHo store will be displaying nine different sets of wings that have been worn by models like Heidi Klum and Adriana Lima, and giving passersby the opportunity to pose in front of them and have their picture taken. The photos will then be uploaded to the Victoria’s Secret Facebook page so you can share them with friends.

This Is a really nice campaign that coke ran in brazil following on their ‘open happiness’

strain. They sent a ‘happiness’ truck around Rio with a ‘push’ button that distributed

bottles of coke and other fun things. Nice video to push the campaign viral too!

3. Coke do it again in brazil

4. APPLE APP WALL

The app wall 2010 shows the top 50,000 apps in the App Store across 30 24-inch

LED Cinema Displays. As each app is downloaded it falls into a stack (still

color-coordinated) across the displays. Once the display hits 10,800 apps, it

resets and starts over with app downloads

4. Apple app wall

2010 Version http://www.youtube.com/watch?v=yfCxVE3A84E&feature=player_embedded

2009 Versionhttp://www.youtube.com/watch?v=ThTi4nPecNs

C 5. Economist Shifting Sands

This is a really nice campaign that the economist ran on the Dubai to Muscat road

linking the creative to the environment surrounding. They linked the creative on a billboard to the environment around. ‘Keep

track with shifting sands’ was the tag and the moving sand from the middle east dessert

enhanced the campaign message. There is a massive ex pat community in Dubai who would be loyal economist readers so nice

targeting and really interesting execution.

5. Economist link creative with environment