5

01st November 2011

1. Google – The real life checkout

The real life checkout was launched by Google to show exactly annoying checkout experiences online can be and promote there analytics tool to make your website

more user friendly.This shows the online experience played out in real life….

http://www.youtube.com/watch?v=3Sk7cOqB9Dk&feature=player_embedded

1. Google – The real life checkout

2. Male Cancer Awareness Campaign http://www.youtube.com/watch?v=O8jFHBXtZOs

Glamour model, Rhian Sugden, is fronting a bold new marketing campaign for the charity Male Cancer Awareness Campaign (MCAC) which sees her touch herself on camera with a dramatic twist. The educational viral film aims to eliminate the embarrassment surrounding young men - particularly 18-35 year olds - checking themselves and understanding the early signs for testicular cancer. It has been created by advertising agency JWT London and directed by world renowned photographer and director Rankin. Both JWT London and Rankin created the viral on a pro-bono basis.

2. Male Cancer Awareness Campaign

E Bay brought the concept of window shopping to a whole new level by installing “shoppable” storefront windows….

It is known as the inspiration wall which allows direct transactions on mobile devices using QR codes.

3. E Bay Window Shopping

3. E Bay Window Shopping

http://www.youtube.com/watch?v=bCM0bgnpEoU&feature=player_embedded

4. The Volkswagon Beetle Relaunched

Volkswagon relaunch the beetle, same soul, different shell. The 2012 model is aiming at a more masculine audience .

They launched using traditional media but the campaign was brought to life via an augmented reality app for iphone

and tablet

4. The 2012 Beetle

http://www.youtube.com/watch?feature=player_embedded&v=KRA0SZhKNyo

5. Jordan Melo M8 –Projection Mapping

After launching Jordan MELO M8 on 12th October, Nike produced something a little different with projection

mapping, this time throwing in water.

The whole thing is projected onto water fountains, which perfectly complement the movement and desired effects

to create something pretty special for your eyes…

http://www.youtube.com/watch?v=naJVL5GfSCQ&feature=player_embedded

5. Jordan Melo M8 –Projection Mapping