ignite draft

Old Schoolvs.

New School:

New PR, New Newsroom

Why Make News?

How do companies think they should make news?

(Fake, or Otherwise)

?

Relationships

The Press Release

Ye Olde Way Sucks

New School: The Online Media Room

Expand the Media Room Audience

• Acknowledge the customer

Why?

• Potential Customers–Media room is usually the most frequently updated area of a website

What Else?

• Search engine optimization–Frequent updates related to other site content

Best Practices

• Make it work for you• Make it work for journalists

Best Practices continued...

• Provide background info• Browsability• Multimedia

The Bigger Question

What is different about PR today?

Old ≠ New

PR Should Not Be Spam

Important Points

• Have a great online media room

• Target blogs–Create content, or work with influential bloggers.

Get to Know’em

• Know your reporter’s:–Publication–Blog –Past work

New is Old

• Do not forget the basics–Help journalists understand –Craft your pitches carefully–Make journalists feel important

Don’t be Afraid...

• Cut out the middle man• Make your site a source of

information

In Summation

• Have a plan

• Show some class

...finally