ignite draft
TRANSCRIPT
Old Schoolvs.
New School:
New PR, New Newsroom
Why Make News?
How do companies think they should make news?
(Fake, or Otherwise)
?
Relationships
The Press Release
Ye Olde Way Sucks
New School: The Online Media Room
Expand the Media Room Audience
• Acknowledge the customer
Why?
• Potential Customers–Media room is usually the most frequently updated area of a website
What Else?
• Search engine optimization–Frequent updates related to other site content
Best Practices
• Make it work for you• Make it work for journalists
Best Practices continued...
• Provide background info• Browsability• Multimedia
The Bigger Question
What is different about PR today?
Old ≠ New
PR Should Not Be Spam
Important Points
• Have a great online media room
• Target blogs–Create content, or work with influential bloggers.
Get to Know’em
• Know your reporter’s:–Publication–Blog –Past work
New is Old
• Do not forget the basics–Help journalists understand –Craft your pitches carefully–Make journalists feel important
Don’t be Afraid...
• Cut out the middle man• Make your site a source of
information
In Summation
• Have a plan
• Show some class
...finally