hul

small Actions, BIG Difference

80 years of Independence

Contents

Evolution of the Company 1

Performance of the Industry 2

Present Status3

Human Resources4

Competitors5

PEST Analysis 6

SWOT Analysis7

INTRODUCTION

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians.

With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants etc..The Company is a part of the everyday life of millions of consumers across India.

The Company has over 16,000 employees and has an annual turnover of around Rs.25,206 crores (financial year 2012 - 2013).

HUL is a subsidiary of Unilever, one of the world’s leading suppliers of fast moving consumer goods with strong local roots in more than 100 countries across the globe with annual sales of €51 billion in 2012.

Unilever has about 67% shareholding in HUL.

HISTORY OF HUL

HISTORY OF HUL• 1888- Lever brothers came to India

Sunlight soap introduced in India

• 1895-Lifebuoy soap launched

• 1902-Pears soap introduced in India

• 1905-Lux soap and Lux flakes introduced

• 1913-Vim scouring powder introduced

• 1930-Unilever is formed on January 1st through merger of Lever

Brothers and Margarine Unie

• 1931-Company registered on November 27th; Sewri factory site

bought

• 1932-Hindustan Vanaspati Manufacturing Vanaspati manufacture

starts at Sewri

• 1947-Pond's Cold Cream launched

HISTORY OF HUL 1959-Surf launched

1969-Rin bar launched; Bru coffee launched

1971- Clinic shampoo launched

1978-Fair & Lovely skin cream launched

1993-The erstwhile Brooke Bond India acquires

the Kissan brand from the United Breweries

Group, giving HLL an entry into the foods business

1994-Tata Oil Mills Company merges with HLL, the largest merger

in Indian corporate history then

1994-Brooke Bond India and Lipton India merged to form Brooke

Bond Lipton India Limited

1994-Wall's frozen desserts launched, name changed to Kwality

Wall's

HISTORY OF HUL 1995- Kissan Annapurna salt is launched 1996-Brooke Bond Lipton India Limited merges with HLL 1996-Lakmé Lever Limited, a joint venture with Lakmé

Limited is formed 1998-Pond's India Limited merges with HLL 1998-HLL acquires 100% shareholding of Lakmé in Lakmé

Lever Limited 2001-HLL identifies 35 ‘Power’ brands, from a total of 110

brands, to be pushed for higher growth 2002-Modern becomes a wholly owned subsidiary of HLL

2007-Name formally changed to Hindustan Unilever Limited

17th October 2008-HUL completed 75 years of corporate existence in India.

October 2013-Mr. Sanjiv Mehta (53) joined the Board of the Company

October 17th – HUL Completed 80 years

The four pillars of HUL’s vision set out the long term direction for the company – “where we want to go and how we are going to get there”:

We work to create a better future every day

We help people feel good, look good and get more out of life with brands and services that are good for them and good for others.

We will inspire people to take small everyday actions that can add up to a big difference for the world.

We will develop new ways of doing business with the aim of doubling the size of our company while reducing our environmental impact.

HUL’s MISSION STATES THAT:

Our corporate purpose states that to succeed requires "the highest

standards of corporate behaviour towards everyone we work with, the

communities we touch, and the environment on which we have an

impact.“

•Always working with integrity

•Positive impact

•Continuous commitment

•Setting out our aspirations

• Working with others

MARKETING USING 4 P’s

PRODUCT MIX

FOOD & DRINKS

BEVERAGES

PERSONAL CARE –PERSONAL WASH

PERSONAL CARE- ORAL CARE

PERSONAL CARE- HAIR CARE

PERSONAL CARE- COSMETICS

HOME CARE

HEADQUARTERS

Hindustan UnileverLTd,

Unilever House, B. D. Sawant Marg,

Chakala, Andheri (E), Mumbai - 400 099.

PLACE OF OPERATIONS

Organisational Structure

BUSINESS MODEL OF HUL

BOARD OF DIRECTORS

(MR.HARISH MANWANI)

CHAIRMANMr. Harish Manwani (60) assumed charge as the Non-Executive Chairman of the Company in 2005. He is a member of the Nomination & Remuneration Committee of the Company.

(MR.SANJIV MEHTA)

CEO & MANAGING DIRECTORMr. Sanjiv Mehta (53) joined the Board of the Company in October 2013. He is a member of the Nomination & Remuneration Committee, Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.

(MR. R.SRIDHAR)

CHIEF FINANCIAL OFFICERMr. Sridhar Ramamurthy (48) joined the Board of the Company in June 2009. He is a member of the Stakeholder Relationship Committee and Corporate Social Responsibility Committee of the Company.

OTHER EXECUTIVE DIRECTORS ARE :

MR. HEMANT BAKSHI Executive Director, Home & Personal Care

MR.DEVBAJPAI Executive Director, Legal and Company Secretary

MR. MANISH TIWARY - Executive Director, Sales and Customer Development

MS. GEETU VERMA, Executive Director, Foods

MR. BP BIDDAPPA -Executive Director, HR

FINANCIAL PERFORMANCE OF HUL

BALANCE SHEET

Shareholder Categories

SALES CONTIRIBUTION BY DIFFERENT SECTORS

SOAPS & DETERGENTS

49%

PERSONAL PRODUCTS

31%

BEVERAGES18%

OTHERS2%

NET REVENUE Rs. 25,810 crores PROFIT FOR THE YEAR Rs. 3,797 crores EPS (BASIC) Rs. 17.56

AWARDS & RECOGONITIONS

WINNING WITH BRAND INNOVATION:

HUL ranked 12th in The World’s Most Innovative Companies “The Super 50” list by Forbes. Eighteen HUL brands featured in the ‘100 Most Trusted Brands’ list by Brand Equity.

WINNING IN THE MARKET PLACE:HUL won the award for Best Audit Governance at the Asian Centre for Corporate Governance and Sustainability awards 2013.HUL & Star Bazaar bagged the “Silver” award at the 13th ECR Asia Pacific Conference.

WINNING WITH PEOPLE:HUL emerged the No. 1 Employer of Choice in India according to the Nielsen Campus Track B-School Survey 2013.

AWARDS & REGONITIONS

• HUL was named the Bloomberg Dream Employer of the Year 2013.

• Nitin Paranjpe received Forbes India’s Best CEO Award• Sridhar Ramamurthy recognized as the Best Performing CFO

at the CNBC-TV18 CFO Awards.• HUL was recognized for its ‘Best in Class Reward Practices’ by

Aon Hewitt.• HUL was declared the Top Indian FMCG company 2011 at the

Dun & Bradstreet Rolta Corporate Awards.• HUL was recognized for its Talent practices at the Thought

Leaders and Corporate Excellence Awards 2012.

SUSTAINABILITY AWARDS:• HUL factories in Amli and Haldia won at the Frost & Sullivan’s

Green Manufacturing Excellence Awards 2012.• HUL won the first prize at FICCI Water Awards 2012 under the

category of ‘community initiatives by industry’ for Gundar Basin Project, a water conservation initiative.

CORPORATE SOCIAL REPONISIBITY

HEALTH & HYGIENE:OUTSOURCINGRESOURCES

IMPROVING NUTRITION

GREEN HOUSE GASES

WASTE &PACKAGING

WATER USE

CSR

FUTURE GOALS OF THE COMPANY

HUMAN RESOURCES

Company’s Human Resource agenda for the year was focused

on strengthening four key areas: building a robust and diverse

talent pipeline, enhancing individual and organisational capabilities

for future readiness, driving greater employee engagement and strengthening

employee relations further through progressive people practices at the

shopfloor.

Company has also been voted as the No. 1 Employer for Mid Career

recruits in a survey conducted amongst active job candidates in the FMCG

sector

Company has a vision to improve its Gender Balance and the roadmap

involves a four pronged approach:

Increasing the number of female talent through proactive market mapping.

Staying connected with our stakeholders through digital recruitment campaigns.

HUMAN RESOURCES Creating a culture of inclusion.

Leveraging visible leadership role models.

Career by Choice’, a unique re-hire programme, provides a

platform for women looking for real opportunities to work

flexibly and part time for live business projects. With these

enablers and focused plans, your Company has witnessed 8%

shift in the Gender Balance Ratio over the last two years.

Company has developed Project Sunset which is an online

platform for speedy resolutions of issues within the Company

and has a satisfaction score of over 88% from internal

employees.

Over 41,600 e-learning registrations took place indicating

that the spirit of ‘learn where you are’ is imbibed in

employees of the Company

PEST ANALYSIS POLITICAL ANALYSIS:

Non conformance with legislative obligations can lead to

sanctions such as fines, adverse publicity and imprisonment.

Ineffective voluntary codes and practices will often lead to

governments introducing legislation to regulate the activities

covered by the codes and practices.

ECONOMIC ANALYSIS:

Affected by national and global economic Factors.

National and global interest rate and fiscal policy will be set

around economic conditions.

Inflation has affected HUL such that it lead to increase in raw

materials.

PEST ANALYSIS

SOCIAL ANALYSIS:

Population changes

Changes in the structure of a population.

Falling birth rates will result in decreased demand

Changing interest among individuals.

TECHNOLOGICAL ANALYSIS:

Technology infrastructure help them manage their business

transmit and record information.

Created a society which expects instant results

Increased the rate at which information is exchanged

between stakeholders.

A faster exchange of information can benefit businesses as

they are able to react quickly to changes.

SWOT ANALYSIS

SWOT ANALYSIS

Competitors -I

SOAPS

HUL

Lux

Rexona

Breeze

Lifebuoy

Pears

Dove

Hamam

Competitors

Santoor,Chandrika

Cinthol, Mysore Sandal

Godrej no. 1, Nirma

Dettol

Santoor,

Camay

Margo

Competitors -II

HAIR CARE

HUL

Sunsilk

Clinic Plus

Dove

Competitors

Pantene

Head & Shoulders

L’Oreal, Garnier

Competitors -III

ORAL CARE

HUL

Pepsodent

Close Up

Competitors

Colgate

Meswak

Dabur Red

Anchor

Competitors -IV

COSMETICS

HUL

Lakme

Ponds

Competitors

Revlon

Maybelline

L’Oreal

Nivea

Charmise

Competitors -V

LAUNDRY

HUL

Surf Excel

Wheel

Rin

Competitors

Ariel

Nirma

Tide

MARKET SHARE OF HUL IN FMCG SECTOR

MAKETING STRATEGIES

Distribution network(direct selling)

Brand extension strategy

Line extension strategy

Repositioning strategy

Promotional strategy-ads(Rs700-800 cr)

Segmentation strategy – (Differentiated marketing)

Premium brand

Affordable brand

Innovation strategy-introduction of sachet in shampoo

Customer driven strategy

HLL AD

CONCLUSION

HUL has given us “LEADERSHIP IN VUCA WORLD” concept

Which states the various mega trends,And how companies can win in the VUCA WORLD

and has rightly followed all that they have statedHUL’s MAIN STRATEGY

“THINK LOCAL, ACT GLOBAL”