how we listen to music - sxsw 2015
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How we listen to musicPaul Lamere SXSW March 17, 2015 #HowListen
The Awesome Chart Explorer
Charts move into the digital age
#HowListen
Some cautionary words
The Who
#HowListen
The What
The When The Where
The How
The Why
The Who
#HowListen
The What
The When The Where
The How
The Why
What do we know about the user?
Age Gender Country
All user data anonymized
Spotify gender demographics
Female 46% Male
54%
Spotify age demographics Pe
rcen
tage
0
10
20
30
40
Age range0-12 13-17 18-24 25-34 35-44 45-54 55+
Demographic chartsWhat are the kids listening to these days?
#HowListen
1. Hate Bein' Sober - Chief Keef2. Marijuana - Kid Cudi 3. Buried Alive - Logic 4. Prayer Of The Refugee - Rise Against 5. Opposite Of Adults - Chiddy Bang
Distinctive tracks for an 18 year old US male
1. Ride - SoMo2. Young Blood - Bea Miller 3. How To Be A Heartbreaker - Marina and The Diamonds 4. Voodoo Doll - 5 Seconds Of Summer 5. House Party - Sam Hunt
Distinctive tracks for an 18 year old US female
1. L.A.LOVE (la la) - Fergie2. I Loved You - Blonde 3. Changing - Sigma 4. Let Her Go - Passenger 5. Promesses - Tchami
Distinctive tracks for an 18 year old UK female
1. Bad Moon Rising - Creedence Clearwater Revival2. Gimme Shelter - The Rolling Stones 3. Into The Mystic - Van Morrison 4. Fire And Rain - James Taylor
Distinctive tracks for a 55 year old US male
How much music do we listen to?
How many artists and songs do we really listen to in a year?
#HowListen
What was on your iPod?
2006 study
Songs on your iPod 3,542
Active songs in your iPod 1,274
Never played 64%
2011 study
Songs on your iPod 5,409
Active songs in your iPod 1,214
Never played 78%
iTunes Registry Music WithMe
One Year on Spotify - 55 year-old male track listening
1309 unique tracks listened to in a year
155 tracks in heavy rotation in a year
One Year on Spotify - 55 year-old male artist listening
363 artists listened to in a year
53 artists in rotation in a year
One Year on Spotify - 12-17 year-old female artist listening
390 artists listened to in a year
69 artists in rotation in a year
What is in your Spotify?
55+ year old malesTracks in heavy rotation 155
Unique tracks played 1,309
Average plays per year 3,054
Artists in heavy rotation 53
Unique artists played 362
12-17 year old femalesTracks in heavy rotation 240
Unique tracks played 1,251
Average plays per year 4,823
Artists in heavy rotation 69
Unique artists played 390
1. Led Zeppelin2. Miles Davis 3. Bob Dylan 4. Bruce Springsteen 5. Eric Clapton
First artist listened to by a 55 year-old male
1. One Direction2. Beyoncé 3. Miley Cyrus 4. A Great Big World 5. Katy Perry
First artist listened to by a 12-17 year-old female
The Who
#HowListen
The What
The When The Where
The How
The Why
What do you play when you play a track?
The Track
The Album
The ArtistsThe ArtistsThe Artists
The ArtistsThe ArtistsThe Genres
The Contextsearch
playlist
radio
1. He's A Tramp - Peggy Lee 2. The Siamese Cat Song - Si and Am 3. I Wan'na Be Like You - Louis Prima 4. Singin' In The Rain- Gene Kelly 5. When You Wish Upon A Star - Louis Armstrong
Distinctive jazz tracks for a 12-17 year old female
The Who
#HowListen
The What
The When The Where
The How
The Why
Growth Charts
What’s climbing, what’s falling?
#HowListen
Listener growth
Carly Rae Jepsen
Selena GomezKanye West
Major Lazer
Demographic charts for specific time of day
How does our listening change over the course of a day?
#HowListen
1. Pink Moon- Nick Drake2. Wild World - Cat Stevens 3. Shine - Benjamin Francis Leftwich 4. Banner (Acoustic) - LIGHTS 5. You've Got A Friend - James Taylor
Distinctive morning tracks for a 55+ year old female
1. Healing Sleep Music - Deep Sleep2. Sleep Music - Binaural Beats Brainwave Entrainmen 3. Secret Zen - Classical Piano Music for Zen Meditation 4. 2/1 - 2004 Digital Remaster Brian Eno 5. Nocturne Best Studying Music- Calming Baby Sleep
Music Club
Distinctive late night tracks for a 55+ year old female
Exploring the rhythms of a city with music
these little town blues
#HowListen
One week of listening in New York City
One day of listening in New York City
One day of listening in New York City
One day of listening in London
Quiz: What day is this?
Spotify Listening on New Year’s Eve in New York City
1. Uptown Funk - Mark Ronson 2. Auld Lang Syne - Susan Boyle3. I Don't Fuck With You - Big Sean 4. Theme from New York, New York - Frank Sinatra 5. Auld Lang Syne - Mariah Carey
Top tracks played first in 2015
New Year’s Eve Listening in five cities
New Year’s Eve Listening in five cities
Superbowl Sunday Listening - February 2015
Music Analytics for Science
Comet 67P/Churymov-Gerasimenko#HowListen
Strange spikes detected
“Don’t want to miss a thing” - Aerosmith
Robotic lander Philae touched down on Comet 67P
“Close Shave” with Asteroid 2012 DA1
‘Potentially Hazardous Asteroid’ EM26 approaches
Rosetta spacecraft orbits Coment 67P
September Pi Orionids Philae landing site selected
This was the headline …
https://insights.spotify.com/us/2014/11/21/aerosmith-rosetta-comet/
But maybe the headline should have been …
https://insights.spotify.com/us/2014/11/21/aerosmith-rosetta-comet/
The Who
#HowListen
The What
The When The Where
The How
The Why
The sounds of the city
Distinctive listening by City
#HowListen
The Sound of New Orleans
• Cassanova - Rebirth Brass Band
• All On A Mardi Gras Day - The Wild Magnolias
• Mardi Gras In New Orleans - Professor Longhair
• I Feel Like Funkin' It Up - Extended Mix - Rebirth Brass Band
The Sound of Nashville
• Cover Me Up - Jason Isbell
• She Lit A Fire - Lord Huron
• Turtles All the Way Down - Sturgill Simpson
• Sedona - Houndmouth
The Sound of Laredo
• Someone Else Calling You Baby - Luke Bryan
• Te Llevare - Siggno
• ¿Por Qué Me Haces Llorar? - Juan Gabriel
• Aire - Intocable
Musical imports and exports
•Drake •Sam Smith •alt-j •Sia
Musical imports and exports
• Of Monsters and Men
• Ólafur Arnalds
• Sigur Rós
• Björk
Top Icelandic artist local favorites
• Bubbi Morthens
• Hjálmar
• Valdimar
• GusGus
The Who
#HowListen
The What
The When The Where
The How
The Why
How we listen in different contexts
Your favorite coffeehouse
#HowListen
One week of listening in New York CIty
US Weekly listening
Normalized US Coffee Listening
Normalized US Exercise Listening
Normalized US Party Listening
Finding artists with passionate fans
Using replays, tracks in rotation and plays per fan
#HowListen
Replays vs. the Age of the track - top 1,000 most popular songs
Let it GoIntro - the XX
Are You With Me River Flows In You
All Day
1. Box Fan Sound 2. White Noise 3. Waterfall 4. Brown Noise5. Pouring Rain
Most replayed deep tracks
Average artist tracks per fan
Grateful Dead
Glee Cast
Banda Sinaloense
Pierce the Veil
Artist passion by plays per fan
Grateful DeadGlee Cast
Banda Sinaloense
Pierce the Veil
Finding song hot spots based upon listening behavior
Some experimental work
#HowListen
Most ‘interesting’ bit at 3:29 to 3:45
Finding the hot spots in “In the air tonight”
Song cool spot: The psychedelic interlude
Song hot spot: The Guitar solo
Finding the hot spots in “Whole Lotta Love”
Hot spot:Synth Chorus
Cool spot:After the drop
Last Hot Spot:“And it’s over”
Finding the hot spots in “Raise your weapon”
The Who
#HowListen
The What
The When The Where
The How
The Why
Top playlist names on Spotify
Rap Country House Rock Music
ChillPartyWorkoutGymRoadtrip
Context is the new genre
17 of the top 100 playlist names are genre related
41 of the top 100 playlist names are context related
Top context-related playlistsChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
Training and workoutChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
Mood
Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
TravelChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
Romance
Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
Time Chill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
FocusChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
SocializingChill Party Workout Relax Gym Dance Sleep Pregame Car Feel Good Roadtrip Summer Work Study Sex Pump up Night Drive Training Gaming Shower Ski Snowboarding Cafe Homework Twerk On the road Motivation School 420 Dinner Running Friends Sad XC School Yoga Winter Coffee Sleepy Flow Girls Night Commute Drinking Crossfit Break Up Inspiration Smoking Romance Afterski Preparty Beach Cardio Hike Fly Afternoon Happiness Training Walk Predrinks Office Cry Wake up Travel Fitness Focus Cleaning Cruising Lifting Evening Rainy Day Autumn Train Love Worship Depression Morning
Let’s find music for a particular context by mining tracks from the 1.5 billion existing playlists
“Create a playlist of mainstream tracks good for running for an 55 year-old male”
Context is important, but …Context is hard!
The Playlist MinerQuery: Distinctive mainstream running songs for 55+ year-old male
tuesday runfast run
runningsongs for my run
running tunesmorning run
running
1.5 Billion Playlists
10,000 running playlists
“running”
The Playlist MinerQuery: Distinctive mainstream running songs for 55+ year-old male
tuesday runfast run
runningsongs for my run
running tunesmorning run
running
10,000 running playlists
aggregate tracks
100,000 ranked running songs1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti 4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls
Filter tracks by demographics, popularity, etc.
The Playlist MinerQuery: Distinctive mainstream running songs for 55+ year-old male
100,000 ranked running songs1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti 4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls
Filter tracks by demographics, popularity, etc.
1. Running on Empty - Jackson Browne 2. Born to Run - Bruce Springsteen 3. Gonna Fly Now (Rocky) - Bill Conti4. Eye of the Tiger - Survivor 5. I Ran (So Far Away) - Flock of Seagulls
Top 55+ year-old male Running tracks
Two old ladies are lying in a bed - Army Rangers
Hyper-distinctive 55+ male running track:
Top 18-24 year-old female Running tracks
1. Runaway Baby - Bruno Mars 2. I Just Wanna Run - The Downtown Fiction 3. Stronger - Kelly Clarkson4. Fighter - Christina Aguilera 5. Every chance we get we run - David Guetta
1. On the Road Again - Willie Nelson2. Running On Empty - Jackson Browne 3. Radar Love - Golden Earring 4. On the Road Again - Canned Heat 5. Ventura Highway - America
Top 55+ year-old male Roadtrip tracks
1. All Summer Long - Kid Rock 2. Beautiful Life - Union J 3. Superbad - Jesse McCarthy 4. Ride - JTR5. Rockstar - A Great Big World
Top 18-24 year-old female Roadtrip tracks
1. Love Me - The Little Willies 2. Let’s Get it On - Marvin Gaye 3. A Whiter Shade of Pale - Procol Harum4. Nobody Does it Better - Carly Simon 5. You’ll Never Find Another Love Like Mine - Lou Rawls
Top 55+ year-old male Sexy Time tracks
1. Love Faces - Trey Songz2. Take You Down - Chris Brown 3. Dive In - Trey Songz 4. Birthday Sex - Jeremih 5. Kisses Down Low - Kelly Rowland
Top 18-24 year-old female Sexy Time tracks
1. Cry Like a Baby - The Box Tops 2. The Heart of the Matter - Don Henley 3. Crying in the Rain - The Everly Brothers 4. Crying - Roy Orbison 5. Always on my Mind - Willie Nelson
Top 55+ year-old male Break Up tracks
1. F*ck It (I Don’t Want You Back) - Eamon 2. Too Little, Too Late - JoJo 3. Potential BreakUp Song - Aly & AJ4. Since U Been Gone - Kelly Clarkson 5. Leave (Get Out) - JoJo
Top 18-24 year-old female Break Up tracks
Making charts personal
Your year in music
#HowListen
The Who
#HowListen
The What
The When The Where
The How
The Why
How we listen to music
Paul Lamere @plamere #HowListen
http://spoti.fi/HowListenResources:
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