how to win on linkedin.com

Post on 13-Apr-2017

37 Views

Category:

Social Media

0 Downloads

Preview:

Click to see full reader

TRANSCRIPT

Wednesday28thSeptember2016

Howtowinon

如何在领英网上获得成功

www.cap8vatechina.comCap8vateTraining&Consul8ng2

1.Whatis ?2.Whyshouldyoucareabout?3.Howcanyoubesuccessfulon ?

Ice-breaker

www.cap8vatechina.comCap8vateTraining&Consul8ng3

www.cap8vatechina.comCap8vateTraining&Consul8ng4

1.Whatis?

Linkedin.com homepage

www.cap8vatechina.comCap8vateTraining&Consul8ng5

Personal profile page 1- background

www.cap8vatechina.comCap8vateTraining&Consul8ng6

Personal profile page 2 - blogs

www.cap8vatechina.comCap8vateTraining&Consul8ng7

Personal profile page 3 – photos + videos

www.cap8vatechina.comCap8vateTraining&Consul8ng8

Personal profile page 4 - skills

www.cap8vatechina.comCap8vateTraining&Consul8ng9

Personal profile page – blog posts

www.cap8vatechina.comCap8vateTraining&Consul8ng10

Personal profile page – blog posts 2

www.cap8vatechina.comCap8vateTraining&Consul8ng11

Personal profile page – blog posts 3

www.cap8vatechina.comCap8vateTraining&Consul8ng12

Company profile 1 – logo and branding

www.cap8vatechina.comCap8vateTraining&Consul8ng13

Company profile 2 – content sharing

www.cap8vatechina.comCap8vateTraining&Consul8ng14

Share content like Wechat

www.cap8vatechina.comCap8vateTraining&Consul8ng15

Read blog posts written by global Business leaders

www.cap8vatechina.comCap8vateTraining&Consul8ng16

Read blog posts for global Business leaders

www.cap8vatechina.comCap8vateTraining&Consul8ng17

Share updates like you do on Wechat

www.cap8vatechina.comCap8vateTraining&Consul8ng18

Groups

www.cap8vatechina.comCap8vateTraining&Consul8ng19

Most people register on LI then do nothing and wonder why they don’t get any results…

www.cap8vatechina.comCap8vateTraining&Consul8ng20

www.cap8vatechina.comCap8vateTraining&Consul8ng21

2.Whyshouldyoucareabout?

450 Million+ users in 200 countries

www.cap8vatechina.comCap8vateTraining&Consul8ng22

A LOT of investment and potential

www.cap8vatechina.comCap8vateTraining&Consul8ng23

Very strong leaders in China and the US

www.cap8vatechina.comCap8vateTraining&Consul8ng24

Big events in China

www.cap8vatechina.comCap8vateTraining&Consul8ng25

LI is not blocked by Great Firewall of China!

www.cap8vatechina.comCap8vateTraining&Consul8ng26

Linkedin has a Chinese version

www.cap8vatechina.comCap8vateTraining&Consul8ng27

Your LI profile will show up high on search engines

www.cap8vatechina.comCap8vateTraining&Consul8ng28

www.cap8vatechina.comCap8vateTraining&Consul8ng29

Wechat

www.cap8vatechina.comCap8vateTraining&Consul8ng30

Facebook

www.cap8vatechina.comCap8vateTraining&Consul8ng31

The world’s leading professional social network

www.cap8vatechina.comCap8vateTraining&Consul8ng32

Linkedin.com user growth

www.cap8vatechina.comCap8vateTraining&Consul8ng33

User numbers are growing fast in China!

About 15 – 20 million users in China so far….

www.cap8vatechina.comCap8vateTraining&Consul8ng34

3 benefits of Linkedin VS Wechat

www.cap8vatechina.comCap8vateTraining&Consul8ng35

1.  You can identify potential clients and decision makers and contact them on Linkedin.

2.  Companies can find your Resume on Linkedin and get in touch with you about a possible job.

3.  You can find professionals on Linkedin and try to headhunt/hire them.

I want to work for Microsoft in the UK..

www.cap8vatechina.comCap8vateTraining&Consul8ng36

Research people before a meeting or job interview

www.cap8vatechina.comCap8vateTraining&Consul8ng37

Linkedin.com is like Guanxi 4.0

www.cap8vatechina.comCap8vateTraining&Consul8ng38

www.cap8vatechina.comCap8vateTraining&Consul8ng39

3.Howcanyoubesuccessfulon ?

www.cap8vatechina.comCap8vateTraining&Consul8ng40

www.cap8vatechina.comCap8vateTraining&Consul8ng41

Biggest mistakes to avoid on LI

1.  No profile picture or one that is suitable for Facebook 2.  Don’t send generic invitations without personalizing them. 3.  Incomplete profile 4.  Only share content about how wonderful your products or

services are. 5.  Sharing content that is unprofessional and suitable for

Facebook.

www.cap8vatechina.comCap8vateTraining&Consul8ng42

1. Adding a professional photo makes you 14 times more likely to be found on LinkedIn

www.cap8vatechina.comCap8vateTraining&Consul8ng43

2. Don’t send generic invitations without personalizing them.

www.cap8vatechina.comCap8vateTraining&Consul8ng44

3. Incomplete LI profile

www.cap8vatechina.comCap8vateTraining&Consul8ng45

4. Only sharing information about how wonderful your products and services are

www.cap8vatechina.comCap8vateTraining&Consul8ng46

5. Don’t share content that is suitable for Facebook

www.cap8vatechina.comCap8vateTraining&Consul8ng47

Do’s

1.  Key words in a) your headline b) your summary c) your first

job d) your skills e) your hobbies f) Three website links 2.  Think carefully about your LI headline. 3.  Add photos and videos on your profile. 4.  Include your full contact details in your summary 5.  Customize your Linkedin URL 6.  Link your Linkedin account to your Wechat account.

www.cap8vatechina.comCap8vateTraining&Consul8ng48

1. Use key words in many different places in your profile

www.cap8vatechina.comCap8vateTraining&Consul8ng49

2. Think carefully about your LI headline.

www.cap8vatechina.comCap8vateTraining&Consul8ng50

3. Include videos and photos on your profile.

www.cap8vatechina.comCap8vateTraining&Consul8ng51

4. Include your full contact details on your personal summary.

www.cap8vatechina.comCap8vateTraining&Consul8ng52

5. Customize your public profile URL

www.cap8vatechina.comCap8vateTraining&Consul8ng53

6. Link your LI profile to your Wechat account.

www.cap8vatechina.comCap8vateTraining&Consul8ng54

How to find clients on Linkedin?

1.  Add connections – 500+ that are your potential clients. 2.  Share useful content that is of value to your potential clients. 3.  Send Inmail messages to your potential clients. 4.  Contact your LI connections by phone / e-mail. 5.  Use the powerful LI search function to find contacts.

www.cap8vatechina.comCap8vateTraining&Consul8ng55

How to hire staff on Linkedin?

1.  Pay for an ad. on Linkedin. 2.  Put a job ad. as an update on your profile, company update and in groups. 3.  Use the powerful LI search function to find candidates with the experience

you are looking for. 4.  Send an Inmail, e-mail or directly call suitable candidates. 5.  Share content on your company and personal profile to build your employer

brand “ EVP – Employer Value Proposition “

www.cap8vatechina.comCap8vateTraining&Consul8ng56

How to find a job on Linkedin?

www.cap8vatechina.comCap8vateTraining&Consul8ng57

1. Put key words in as many places as possible in your Linkedin profile. a) Your summary b) Current job c) Skills. 2. a) Apply for a job b) Connect with the recruiter on Linkedin c) Send them an inmail message on LI. 3. Connect with all the headhunters / recruitment consultants in the area where you are looking for work. 4. Reach out directly to hiring Managers on Linkedin at the companies you want to work for. 5. Keep an eye on status updates from HR Managers and on LI groups.

Want to learn more about Linkedin and social media marketing?

1.  www.insidesales.com 2.  Lewis Howes 3.  Quick Sprout 4.  Socialmediaexaminer 5.  Viveka Von Rosen 6.  Gary Vaynerchuk

www.cap8vatechina.comCap8vateTraining&Consul8ng58

Follow us on social media!

www.cap8vatechina.comCap8vateTraining&Consul8ng59

James.mctavish@cap8vatechina.com053255579497中文55579498EnglishMobile:18561607417

top related