how to win on linkedin.com

Wednesday28thSeptember2016

Howtowinon

如何在领英网上获得成功

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1.Whatis ?2.Whyshouldyoucareabout?3.Howcanyoubesuccessfulon ?

Ice-breaker



1.Whatis?

Linkedin.com homepage


Personal profile page 1- background


Personal profile page 2 - blogs


Personal profile page 3 – photos + videos


Personal profile page 4 - skills


Personal profile page – blog posts


Personal profile page – blog posts 2


Personal profile page – blog posts 3


Company profile 1 – logo and branding


Company profile 2 – content sharing


Share content like Wechat


Read blog posts written by global Business leaders


Read blog posts for global Business leaders


Share updates like you do on Wechat


Groups


Most people register on LI then do nothing and wonder why they don’t get any results…



2.Whyshouldyoucareabout?

450 Million+ users in 200 countries


A LOT of investment and potential


Very strong leaders in China and the US


Big events in China


LI is not blocked by Great Firewall of China!


Linkedin has a Chinese version


Your LI profile will show up high on search engines


Wechat


Facebook


The world’s leading professional social network


Linkedin.com user growth


User numbers are growing fast in China!

About 15 – 20 million users in China so far….


3 benefits of Linkedin VS Wechat


1.  You can identify potential clients and decision makers and contact them on Linkedin.

2.  Companies can find your Resume on Linkedin and get in touch with you about a possible job.

3.  You can find professionals on Linkedin and try to headhunt/hire them.

I want to work for Microsoft in the UK..


Research people before a meeting or job interview


Linkedin.com is like Guanxi 4.0



3.Howcanyoubesuccessfulon ?

Biggest mistakes to avoid on LI

1.  No profile picture or one that is suitable for Facebook 2.  Don’t send generic invitations without personalizing them. 3.  Incomplete profile 4.  Only share content about how wonderful your products or

services are. 5.  Sharing content that is unprofessional and suitable for

Facebook.


1. Adding a professional photo makes you 14 times more likely to be found on LinkedIn


2. Don’t send generic invitations without personalizing them.


3. Incomplete LI profile


4. Only sharing information about how wonderful your products and services are


5. Don’t share content that is suitable for Facebook


Do’s

1.  Key words in a) your headline b) your summary c) your first

job d) your skills e) your hobbies f) Three website links 2.  Think carefully about your LI headline. 3.  Add photos and videos on your profile. 4.  Include your full contact details in your summary 5.  Customize your Linkedin URL 6.  Link your Linkedin account to your Wechat account.


1. Use key words in many different places in your profile


2. Think carefully about your LI headline.


3. Include videos and photos on your profile.


4. Include your full contact details on your personal summary.


5. Customize your public profile URL


6. Link your LI profile to your Wechat account.


How to find clients on Linkedin?

1.  Add connections – 500+ that are your potential clients. 2.  Share useful content that is of value to your potential clients. 3.  Send Inmail messages to your potential clients. 4.  Contact your LI connections by phone / e-mail. 5.  Use the powerful LI search function to find contacts.


How to hire staff on Linkedin?

1.  Pay for an ad. on Linkedin. 2.  Put a job ad. as an update on your profile, company update and in groups. 3.  Use the powerful LI search function to find candidates with the experience

you are looking for. 4.  Send an Inmail, e-mail or directly call suitable candidates. 5.  Share content on your company and personal profile to build your employer

brand “ EVP – Employer Value Proposition “


How to find a job on Linkedin?


1. Put key words in as many places as possible in your Linkedin profile. a) Your summary b) Current job c) Skills. 2. a) Apply for a job b) Connect with the recruiter on Linkedin c) Send them an inmail message on LI. 3. Connect with all the headhunters / recruitment consultants in the area where you are looking for work. 4. Reach out directly to hiring Managers on Linkedin at the companies you want to work for. 5. Keep an eye on status updates from HR Managers and on LI groups.

Want to learn more about Linkedin and social media marketing?

1.  www.insidesales.com 2.  Lewis Howes 3.  Quick Sprout 4.  Socialmediaexaminer 5.  Viveka Von Rosen 6.  Gary Vaynerchuk


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