LINKEDIN.COM – THE SOCIAL MEDIA LEAD GENERATION TOOL

Nicole Newman

President/CEO of Newman Networks

October 3rd, 2014

AGENDA Nicole Newman, Biography What is social media? Social Media Statistics Social Media Revolution Video What is Marketing? Marketing starts with a budget Traditional Marketing Techniques Build Your Brand How does Linkedin work?

Strategy, Profile, Business cards Upcoming Events

NICOLE NEWMAN Born in Washington DC Graduate of the High School of Engineering & Science MBA, University of Maryland 15 years in Corporate America 8 years in business at Newman Networks Tech. Writer for Examiner.com

Connie Grier said “She is always one step

ahead of the "expected" and formulates

the "inspired". She takes the time to explain

everything, and always turns the query back to

YOU and YOUR business. She is a wealth of knowledge, a sharp and strategic planner, and a coach that coaches respectfully!

WHAT IS SOCIAL MEDIA?

Social media is online content built by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

It is the democratization of information, transforming people from content readers into publishers.

Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal, political and business use.

SOCIAL MEDIA WEBSITES• Plaxo• Yelp

SOCIAL MEDIA REVOLUTION V

http://www.youtube.com/watch?v=zxpa4dNVd3c

WHAT IS MARKETING?

Marketing is belief in yourself transferred to someone else.

All people (someone else) are -

    1) Customer

    2) Potential Customer

    3) Referral Marketing Partner

        a. Local business

        b. High School Classmate

        c. College Alumni 

Social Media is not who you know but WHO KNOWS YOU!

MARKETING STARTS WITH BUDGET

Accounting System Time Management Product/Service

Product, PlacementPositioning, Price

PositioningMust be seen by the customer 6 times

before it registersMeasurable Return on Investment

TRADITIONAL MARKETING TECHNIQUES PUSH (TV, Radio, Newspapers,

Magazines, Billboards, Program Guides)Versus

 PULL (Social Media, Websites, Radio Interviews...)

"It is not who you know but who knows you" - http://www.otiscollier.com/its-not-who-you-know-but-who-knows-you/

BUILD YOUR BRANDMarketing belief in yourself transferred to

someone else Testimonials Visual appearance – www.about.me Print Media (pamphlets,brochures) Integrations -- Website

YouTube Slideshare Linkedin

DEFINE YOUR SOCIAL MEDIA STRATEGYPlatform - FacebookPlatform – LinkedinPlatform - TwitterPlatform - Instagram

HOW DOES LINKEDIN WORK? Three levels of

EngagementOn-line Resumecontinuous update can make a PDF

Recommendationsstand out from the crowduseful for job search

Groupsbuild common interesttarget market

LINKEDIN STRATEGY Build online relationships

Respond to other postsSay thank you OFTEN

Invite to events position yourself as a thought

leader/expertRecommendationsGroups

Build influence with your network Sharing informationProblem solving

WHAT DO YOU DO WITH A BUSINESS CARD? 6 degrees of separation Turn a cold contact into a warm lead

Research their networkLinkedinFacebookWho do you know in common?Make a introduction and tell who you know

in common Bob Burg said “People do business with

people they know, like and Trust”

THE BASICS – YOUR PROFILE

Keep the profile up-to-date Use keywords in titles Highlight Accomplishments not positions

in current and previous employment Online users are very visual, so include

powerpoint presentations, videos, and other elements

Join Groups (concentrate on 3-5) Connect to other people!

NEXT

UPCOMING EVENTS Vision Board Workshop on October

19th, 2014 at The Mansion at Elkins Park

Linkedin 102 “I have a profile, now what?” workshop on November 6th, 2014

6th Annual Business Tech Expo is scheduled for September 27th, 2015

RSVP http://newmannetworks.eventbrite.com