how to use linkedin and other social channels for recruitment

Train@MOSTraining.com

Speaker: Donna Gilliland, Founder of MOSTraining

How to Use Social Media for Recruitment

Recruitment: social trends

Social Channels: how to use for recruitment

LinkedIn: locating talent, Profiles & Company Pages

Today’s Agenda

LinkedIn Training – contact Train@MOSTraining.com

Does Your Social Media Presence Attract Talent?

Global Recruiting Trends 2013 by LinkedIn Talent Solutions on Jul 10, 2013

LinkedIn 3rd Annual Global Recruiting Trends

85%U.S. HR professionals say online reputation influences their

hiring decisions.

Online Reputation research study commissioned by Microsoft

Online Reputation Research Study

Statistics from the 2013 Social Recruiting Survey by Jobvite

Recruiter’s Social Networks of Choice: LinkedIn, Facebook and Twitter

94%

Statistics from the 2013 Social Recruiting Survey by Jobvite.com

Facebook as a recruiting tool

Walt Disney Uses Twitter for Recruiting - @TWDCjobs

UPS Uses Twitter - @UPSJobs

78% U.S. Recruiters surveyed use a search engine

Online Reputation research study commissioned by Microsoft

Perform a Google search on your name

How to Use LinkedIn to Attract Talent

Your Profile

Your Company Page

Build strong connections

Participate in LinkedIn Groups

LinkedIn for Small BusinessView their 15 tips to hiring at: http://linkd.in/1cKDEeT

My LinkedIn Goals

123

What’s your goal for being on and using LinkedIn?Linked

Optimize Your Profile for Exposure1

First Steps: gather your data

LinkedIn ProfileLinked

Job History

Certifications

Specialized skills

Memberships

Videos

Presentations

Professional Headline 120 characters Who are you? What do you offer?

Headliner

TIP: your headline travels with you when you comment and post.

3 Web sitesCall to Action headings

Custom URL

Adding website links to your profile

SUMMARY – 2000 characters of space

Write your Summary section in a Word document so you can spell check.

Where applicable include a link to a video, document or presentation.

Think keyword strategic as you craft your Summary section.

More Profile Options

Skills & Expertise

Status Updates

Tip: Plan status updates to coincide with your LinkedIn goals.

Status update strategies

• Gain visibility

• Subject matter expert

• Share information

• Attract new clients

Status Updates

Groups – strategic choices

Choose based upon your industry and/or interest.

Contribute to your Groups.

Groups appear on your Profile.

You can message people in your Groups.

Connection Strategies2

Grow Your Network

Business colleagues

People your meet at events

Connect with customers

Use LinkedIn’s Advanced search

Power Tip: LinkedIn Advanced search defaults to first degree connections and uses a relevance category algorithm.

Recommendations & Endorsements

Endorsements

WARNING: please don’t endorse people on skills you have not witnessed first hand. It’s not genuine or ethical.

Follow LinkedIn Company Pages

LinkedIn Company Page Benefits

• Visibility

• Home Page Banner

• 3 Service Page Banners

• Link to external pages

• 30 Services/Products

• Video

• Target marketing

• Special offers

• Recommendations

Follow LinkedIn’s Thought Leaders

Tip: you can comment on their post. Potentially gain visibility.

Reference Links

http://bit.ly/1h8OeJn http://bit.ly/16tc6s8

http://linkd.in/11STmh7 http://linkd.in/119dp7e http://bit.ly/IDLvbK

www.MOSTraining.com Speaker: Donna Gilliland, Founder of MOSTraining

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Train@MOSTraining.com

www.LinkedIn.com/in/DonnaGilliland

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