linkedin informed event for recruitment agencies - belgium 14 october 2014
DESCRIPTION
This presentation contains theoretical and practical examples, catered to both beginning and more experienced users. During this presentation, the following topics will be covered: LinkedIn Recruiter Essentials - LinkedIn Recruiter functionalities - Recruiter work flow to maximize your time within LinkedIn Recruiter - How your LinkedIn.com profile can help you with hiring candidates. - Bring your searches to the next level - How to manage your candidates in LinkedIn Recruiter - Inmail and job posting tips and best practices.TRANSCRIPT
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Talent Solutions
Informed Event Brussels – October 2014
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Cuong NguyenCustomer Success Consultant
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� LinkedIn & staffing consultants
� Your business card on LinkedIn
� Daily RPC workflow
� Workflow functionalities
� Learning Center
� Q&A
AGENDA
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LINKEDIN NETWORK
Members Worldwide
>2 newMembers Per Second
186M+Monthly Unique Visitors
313M+
BELGIUM: 2.3M MEMBERS. 51% PENETRATION RATE
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Build
your brand
Get
news
Make
connections
Conduct
research
Stay
connected
Post
jobs
Source
candidates
Send
InMail
Join
Groups
Manage candidate
profiles
Collaborate with
your team
Organize
profiles
Endorse
people
LINKEDIN.COM VS RPS
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HOW DO CONSULTANTS USE LINKEDIN
� Branding & Exposure
� Your digital & up-to-date you
� Joining groups & connect with professionals
� Keep connected and conversation going
� Search & Approach candidates (Recruitment)
� Attract candidates (Jobs)
� Monitor behavior key candidates (Update Me)
� Looking for confirmation
� Close eye on competition
� Follow leaders & key influencers
� Understanding your target group & market (Groups)
Identity
Networking
Knowledge
Recruit
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LINKEDIN.COM - GROUPS
� IndustryGet referrals, job offers, post job openings, discuss trends, etc.
� Industries Where My Target Clients Aremeet people you could do business with, answer their questions and display expertise in their industry for future opportunities when they
may need you.
� GeographyMix of different types of professionals, in a specific area, is a small
sample of Linkedin members you can get to know.
� ProfessionMeet your potential candidates and get in touch with CxO’s, buyers,
vendors, etc for possible business partnerships or career advancement.
� Topic/InterestGet in touch with like minded people. Not always business related.
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LINKEDIN RECRUITER: IN 40 MINUTEN
� Your daily efforts on Linkedin Recruiter
• Check Notifications and Search Alerts (10 min)• Respond Inmails (10 min)
• Send new Inmails (10 min)
• Participate in Groups (10 min)
� Your set-up
• Profile up-to-date• Search alerts on
• Inmail Templates ready• Projects
• Joined groups
YOUR BUSINESS CARD ON LINKEDIN
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YOUR PROFESSIONAL PROFILE
Experience
Summary
Name
HeadlinePhoto
Rich Media
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SKILLS & RECOMMENDATIONS
� Enriches your profile
� Opinion of others
� More complete profile
� Tells the story
� Manage it!
DAILY RPS WORKFLOW
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DAILY RPS WORKFLOW
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Post
Collaborate Contact
Organize
Find
FIND
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Conceptual Search
Implicit Search
Natural Language Search
Keyword and Title
Indirect Search
Searching using alternate keywords
and job titles
Identify candidates based on what isn’t
explicitly mentioned in profiles
Expand search using action verbs that are
related to the skills that you are looking for
Search using common keywords and titles
Leveraging initial search results to make
connections to additional results and leads
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5 LEVELS OF TALENT MINING
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Daily RPS Workflow
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� Search across the
LinkedIn network
� Full profile views up
to 3rd-degree and
Groups
� 20 unlocks per month
� AND, OR, NOT, “”, ()
� 50 search alerts
Post Organize
ContactCollaborate
Find
SOURCING TOOLS
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BOOLEAN MODIFIERS
AND
OR
NOT
“ ”
( )
financial AND analysis
“financial analysis” OR accounting
NOT recruiter
“financial analyst”
“financial analyst” AND (oracle OR SAP)
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CONSTRUCT A BOOLEAN STRING (Suggestion)
• (Lean OR “Continuous Improvement” OR “Process “ OR CI)
Titles
• (manager OR manage OR managed OR leading OR lead OR Supervisor OR supervise OR sensei)
Level
• (budget OR bugetting OR bugetted OR improvement OR improve OR waste OR audit)
Key words
• (“Black belt” OR 6Sigma OR “six sigma” OR Toyota OR TMS OR Kaizen OR LAT OR “Lean assessment”)
Skills
AND
AND
AND
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REFINEMENT FILTERS
INMAILS
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Passive members tend to do the following on LinkedIn.com
� Catch up on news via Pulse
� Connect with colleagues
� Engage in groups
WHO ARE YOUR MESSAGES GOING TO?
Of LinkedIn network is passive, or not actively seeking employment.
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Situation:
1. Unknown if the candidate is passive or active
2. Unknown if the candidate is interested in this type/level job
3. Unknown if the candidate is well connected with recruiters
Goal:
1. Start a relationship
2. Trigger interest candidate
3. Candidate’s response
4. Recruiter-of-choice
CONNECTING ETTIQUETTES
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Do:
� Know your audience
� Start a conversation
� Personalize message
� It’s all about impact/growth
� Leverage commonalities/shared connections
� Call to action
� Short but sweet
Don’t:
� Make it feel like a template
� Focus on the job
� Include the job title in the subject line
� Ask for a CV or referrences off the bat
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CANDIDATE NOT INTERESTED
TALENT PIPELINE
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“A Talent Pool or Talent Network is a database of potential candidates who have shown interest to work
in your organisation now or in the future”
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ENGAGEMENT
JOBS
INMAILS
TALENT POOL DRIVERS IN RPS
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TALENT PIPELINE TOOLS
Project
Tags
Source
Uniformity and
consistency
See them as labels you
may add that will be
made searchableKeep track of the
candidates’ source
This shows where your
candidates are in the
procesStatus
Notes
Enrich profiles
with up-to-date
information
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COFFEE BREAK – 10 MIN
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JOBS
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100%more likely to want to make
an impact
WHAT INTERESTS PASSIVE TALENT?
56% More likely to want a
corporate culture that fits their personality
33%More likely to want
challenging work
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� Job Title*
� Postal Code
� Industry
� Job Function*
� Job Description
UTILIZE THE ALGORITME
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1. Divide your responsibilities and requirements
2. Use your network to make it viral.
3. Research how your competitors do their job postings
4. Ask recent hires which search terms they’ve used
5. Screen CV’s to look for target words
6. Ask your client for similar job titles
TIPS
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WHAT IS THE BEST TIME TO POST JOBS?
January
Monday
11am – 4pm
In Product DemonstrationWIFI Code: OCT14
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REVIEW
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Daily RPS Workflow
Post
Collaborate Contact
Organize
Find
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Online Classes
Videos
Instructor Led Webinars
Curriculum
Material – Tip Sheets
Webinars Q4
Datum Tijd
Success met LinkedInRecruiter
1e Woensdag van de maand
15:00
Werf talent met effectieve Inmailberichten
2e Woensdag van de maand
14:00
Verdiep je zoekopdrachten
3e Woensdag van de maand
14:00
Uw Talent Pipeline opbouwen en beheren
4e Woensdag van de maand
14:00
LEARNING CENTER | ONE-STOP SHOP
[email protected] (English) // [email protected] (French)
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LEARNING PROCESS
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FOR THE HANDS-ON PEOPLE
1. Double check your profile2. Join relevant groups for branding, markt knowledge, connect people
3. Run through your current job positings
4. Make a killer Inmail template for each target group5. Visit Learning Center and follow the trainings / sign up for webinars
BONUS MATERIAL
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SAVE SEARCHES – BIG TIME SAVER
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WHERE TO MANAGE YOUR SAVED SEARCHES
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SAVE YOUR INMAIL TEMPLATESend Inmail and save template
Use commonalities
Choose a template
Choose topic
SAVE
Example of blanks
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INMAIL TEMPLATE – EXAMPLE 1Create blanks in a template to personalize it
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INMAIL TEMPLATE – EXAMPLE 2Create blanks in a template to personalize it
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