how to leverage linkedin for your small business

How to Leverage For Your Small Business

Who is LinkedIn ideal for?

• Small Businesses• Recruiters• Marketing Firms• B2B & B2C companies• Job hunters• Internet Start-ups

LinkedIn - Why?

• Social network for business• Build your reputation• Build your network• Great learning platform• Target market

What’s your LinkedIn Business Strategy?

• Knowing how LinkedIn works, and what type of people you want to connect with is the basis for choosing your strategy:

• Joint-ventures partnerships• Connect with their target audience• Thought leadership• Industry-related conversations• Distribute relevant content

Is it your intent to:

• Leverage the power of tapping into other people’s LinkedIn networks– Utilize to locate prospective clients

• Don’t sell your services– Drive people to relevant content on your site that

adds value

Best practices

Develop/ Optimize

Profile

Build Targeted Connections

Base

Participate In Groups

Leverage “Questions &

Answers”

Share Relevant Content

Post Events

How to Leave A Lasting Impression on LinkedIn

• Clarify what you do and why you are good at it

• Make sure your profile is completely filled out

• Include a professional photo

1. Develop/Optimize Your Profile

•Always fine-tuning

•Choice of keywords

•Location of keywords 

1. Develop Your Profile

2. Build Targeted Connection Base• Accept Invitations

• Take Your Offline Connections Online

• Connect with them on other networks

3. Participate in Groups

• Join target specific groups• Search the group’s directory• Stay in front of your target market

4. Post Events• Get found• Invite your connections• Find industry events

5. Leverage Questions & Answers

• Powerful ways to attract new clients is by being considered the expert in your field

6. Share Relevant Content

• Status updates• News links• Blog posts

–Company Search–Group–Answers Search

– People Search– Jobs Search– News Search– Discussion Search

Search

• Fill out profile completely• Keywords are important• Think like your target market• Always build your network

Summary:

Thank You . . . Questions?

• Gennia Holder– gholder@timetogovirtual.com– Facebook.com/socialmediacoffeetalk– Linkedin.com/in/genniaholder– Twitter: @timetogovirtual

407-243-8560