leverage your linkedin
DESCRIPTION
LinkedIn is not an online resume, a professional facebook and it is most definitely not ALL about you. It is a professional social network that is dynamic, social and YES professional... but more importantly it is a search engine for many recruiters and companies looking for great vendors. Is your LinkedIn profile optimized for this search engine?TRANSCRIPT
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Leverage Your LinkedIn
@COMPASSB#JCISocialGenius
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STEP BY STEP
1. What is LinkedIn
2. Your Personal Profile
3. Your Company Page
4. Your LinkedIn Strategy
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STEP ONEWhat is LinkedIn?
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WHAT IS LINKEDIN?
What it is not…
• Not your Resume
• Not Facebook
• Not All About You
What it is…
• A professional network
• A search engine
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WHAT IS LINKEDIN?
LinkedIn Algorithm
• Relevance Profile Completeness
Most In-Common Connections
Currently Employed
• Talent and Influence Skills
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STEP TWOPersonal Profile
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PERSONAL PROFILE
• Professional Headshot
• Keyword rich headline
• Add your contact info
• Add customer websites
• Customize your URL
• Add multiple languages
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PERSONAL PROFILE
• Keyword rich summary
• First Person
• Call to Action
• Add multimedia
Video
Slide Presentations
White Papers
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PERSONAL PROFILE
Applications for LinkedIn Profiles
• SlideShare
• TripIt
• Behance Portfolio Display
• WordPress
• Amazon Reading List
• Legal Updates
• Lawyer Ratings
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PERSONAL PROFILE
• Keyword rich job description
• Company description
• List of services
• Job description = solution to problems
• Add multimedia
Video
Slide Presentations
White Papers
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PERSONAL PROFILE
• Add up to 50 skills
• Give skill endorsements to get skill endorsements
• Most people will reciprocate
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PERSONAL PROFILE
• A recommendation is a written statement
• A skill endorsement is a one-click way for your connections to endorse the Skills & Expertise listed on your profile.
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STEP THREECompany Profile
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COMPANY PROFILE
Requirements!Interests > Company > Add a Company
• Current company employee
• Position listed in Experience section
• Company email
• Unique domain email
• Intermediate or All Star Profile Strength
• Several connections
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COMPANY PAGE
Home Page
• General Description
Key Facts
Products and Services
Specialties
Location / Website / Company Type / Industry
• Home Page Graphic (no hyperlink)
• UPDATES!
BE SOCIAL! It is a social network afterall
Share valuable content, news, promotions, etc.
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COMPANY PAGE
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COMPANY PAGE
Products / Services
• Products Page Sliders (up to 3)
First product - highlighted on the home page
Add hyperlink
• Individual Product Descriptions
Add photos
Ask your clients to recommend an individual product or service
No hyperlinks :(
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COMPANY PAGE
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STEP FOURLinkedIn Strategy
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LINKEDIN STRATEGY
Set Your Measurable Goals
• Goals + Metrics Increase brand visibility IMPRESSIONS
Thought leadership + reach LIKES, COMMENTS, SHARES
Increase traffic to website CLICK THRUS
Generate qualified leads OPT-INS
• Landing Pages
• Outline a Timeline
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LINKEDIN STRATEGYMetrics
VISIBILITY
• Number of Profile Views
• Number of Connections
ENGAGEMENT
• Your Updates Views
• Likes and comments on Updates
COMPANY INSIGHTS
• Page Statistics
• Follower Statistics
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LINKEDIN STRATEGY
Set Your Target
Industry
Revenue
Gender
Position
Groups
Advanced Search
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LINKEDIN STRATEGY
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LINKEDIN STRATEGY
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LINKEDIN STRATEGY
Action Items
• Invite employees, clients, customers, vendors and partners to: Join your network
Follow your Company Page
Recommend and Endorse You
Recommend your Company’s products
• Provide Value in your Status Updates
• Take online relationships offline
• Take offline relationships online
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LINKEDIN STRATEGY
Thought Leadership Program
• Train employees
• Update and optimize their profiles
• Tie it into an incentive program
• Have them provide interesting and valuable content con a regular basis
• Leadership starts at the top: must have executive buy in to work effectively
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LINKEDIN STRATEGYGroups
• Select 2-3 groups to engage in consistently
• Good amount of members
• Good amount of active members
• Quality of the membership & Interaction
• Identify top influencers
• Provide valuable content• Landing Pages
• Opt-in to newsletter
• Register for an event
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THANK YOU!