how to leverage a sponsorship cim annual 2014 event

1

2

ABOUT EASY-FOREX Online trading group founded in 2003

operating in 160 countries

HQ in Limassol

Offices in Shanghai, Guangzhou, London, Sydney and Warsaw

150 employees worldwide

3

A LITTLE BIT ABOUT ME MY PRIVATE STARTUP

4

BRIEF CV

5

AND I AM CATCHING UP…

6

COUNTRIES I HAVE DONE BUSINESS WITH

7

MY INHERITANCE

8

9

CONCEPT GUIDELINES Leverage the promo - globally Create a unique experience to the winner/s Create a buzz for all stakeholders

10

Storm’s idea Please add here a slide from their original

pitch

11

THE MAIN CHALLENGE

Our key markets are in the far east.

RUGBY IN CHINA AND INDIA?? How do we bridge the culture gap?

12

CHINA / INNER MONGOLIA

13

v  

OUR CONCEPT

14

WE MOTIVATED OUR OWN TEAM

15

ALL OF THEM

16

LOCAL PEOPLE MARKETING INFRASTRUCTURE Technology, technology, technology  

Creative – Design / Copywriting / Content / PR / Media Buy (SEM, SEO, display, mobile, print, TV, etc.)

BUDGET

LOCAL AGENCIES / PARTNERS

WE LEVERAGED EVERYTHING WE HAD..

17

COMPETITION RESULTS

18

HE WAS THANKFUL

19

HE STARTED PREPARING

20

LAST MOMENT DRAWBACK

21

THE WINNERS

22

23

24

25

26

v  

WE LEVERAGED THE AMAZING STORY

Morning Show Video

27

HAPPY ENDING!

28

NO ONE IS PERFECT!

29

CONCLUSIONS

THINK OUTSIDE THE BOX – GET HELP FROM PROS

PROVIDE UNIQUE LIFETIME EXPERIENCE

CREATE HIGHLY MOTIVATED INTERNAL TEAM

REMEMBER AND REWARD ALL CONTRIBUTORS

30

THE WORLD IS FLAT, BUT THAT DOESN’T MEAN THAT EXPANDING IS EASY…

THANK YOU!