how to implement product marketing in your company - point of view
Post on 18-Jan-2015
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How to Implement Product Marketing in Your Company
Contributor to
Saeed KhanProduct Manager
On Product Management
Pragmatic Marketing
Product Management
Product Marketing
Product Management
Market Needs
Product Strategy
Product Plans
Alignment
Product MarketingUnderstand the Buyer
Strategic Marketing at the Product Line Level
Product Marketing Compelling Marketing & Sales Strategies
Deliverables• Positioning• Messaging• Competitive Differentiation• Go-to-Market Strategy• Senior Management Alignment
Product Marketing
Product Launches
Sales & Marketing Enablement
Strategic Support of Collateral
Hire a Product Marketer when you need to:
• Scale the Company• Understand Buyers & Market• Optimize Marketing & Sales
Saeed KhanProduct Manager
On Product Management
Pragmatic Marketing
Twitter: @saeedwkhan
How to Implement Product Marketing in Your Company
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