how to build your business network

How To Build Your Business Network DIT & MII

Feargal Jennings, Head of LinkedIn Solutions AD2ONE

©2013 LinkedIn Corporation. All Rights Reserved.

Our mission

3

Everywhere Insights Identity

Why LinkedIn?

Connect, find and

be found

Be great at what

you do

We work where our

members work

How the Irish audience uses LinkedIn

4

Connect &

Communicate

Research People &

Companies

Professional Insights

75% Network with other professionals

79% Learn about what other colleagues are doing

65% Stay up to date on industry discussions

Seek Career

Opportunities 18% Maintain professional identity

LinkedIn Internal Data

An engaged and active member base

Avera

ge p

age v

iew

s w

hen u

sin

g s

ection

%age of visitors using section when online

Profile

viewing

inbox

Home

page

People

search Groups

Jobs

Company Address book

85% of visitors use products

other than jobs

65% of members say LinkedIn help them grow new business

75% of users find LinkedIn extremely useful for their business

80% Of members prefer to have separate social networks for

their personal and professional lives2

Internal Data

Get More From LinkedIn

Start with your profile

LinkedIn Profile – Your Professional Identity

Get Ranked Get Found

• Profile • Complete it – important for ranking

• Keep it updated and fresh –

prominence

• Less is more

• Keep buzz words to a minimum

• Identify and include your key skills

• Work on your summary –

differentiate yourself

• Incorporate your work – Video /

photos / presentation

• Include a recent photo – no pets /

partners / children

Build on your identity

Identity

• Update regularly

• Share relevant content

• Build connections daily,

• Use your connections – Inmail (upgraded a/c)

• Accelerate growth – Toplinked.com

• Endorse and recommend where appropriate

• Join Groups

Groups 1,748,740 Groups on

Linkedin

• Become a ‘Thought

Leader’ – create a

targeted group

• Groups = Free database

of contacts

• Engagement is easier if

you’ve something in

common

• Great source of help &

Information

Company Page

Get the best from your

page

• Co pages are visual, impactful

and can help drive business

• Use products and services

page to drive conversions

• Use status updates to amplify

your message – time them

• Do targeted updates

• Push recommendations -

followers become advocates

• Add call’s to action

Mentions

Marketing Solutions

Reaching Your Target Audience

Target influential, affluent and educated professionals

Declared Profile Criteria

Job Function

Seniority

Industry

Company Size

Occupation

Note: Status updates targetable by Function, Seniority, Company Size, Industry and Geography only

Behavioural/Custom Criteria

Geography

Profile Keywords (InMails only)

Group Membership

Custom segments – e.g. Influencers, Mobile, Circles of C-Suite, Business Travellers, Expats etc.

Company

Age / Gender

In a Social World Brands Must Participate to

Succeed Engaging Followers is critical to participation

Attract Followers

Create Experiences

Amplify thru Network

Engage Followers

A product range to match your marketing objectives

Polls Sponsorship Engage Members with Relevant Questions

Challenge

• Reaching retirement plan

participants and sponsors

• Creating conversations about

retirement planning

• Building a reputation as an industry

thought leader

• Gathering insights in a short

timeframe

Results

• More than 11,000 poll responses

• More than 230 comments from

LinkedIn members

• Poll feedback improves product

development

• Greater awareness of thought

leadership position

• Personalised, Customised, & tailored

• Can only be received once every 60 days

• Micro targeting by sector / Job title / Seniority

• Market leading opening rates

• Enables pushing detailed content for considered response

Inmail – Partner messages

LinkedIn - Ipad For Business

• Market leading engagement levels 3-5 % ctr

• Ipad users have x 2 no of connections

• 65% more likely to follow company

• Ideal for more considered communication and content driven experience

• 2 formats

Sponsored News Feed

Merlin Reporting

Only social network that offers a quality audience at scale, in a professional context with genuine

marketing solutions that impact on your business.

www.ad2one.ie

in: www.linkedin.com/in/feargaljennings

©2013 LinkedIn Corporation. All Rights Reserved.

Thank You