how to build your business network
TRANSCRIPT
How To Build Your Business Network DIT & MII
Feargal Jennings, Head of LinkedIn Solutions AD2ONE
©2013 LinkedIn Corporation. All Rights Reserved.
Our mission
3
Everywhere Insights Identity
Why LinkedIn?
Connect, find and
be found
Be great at what
you do
We work where our
members work
How the Irish audience uses LinkedIn
4
Connect &
Communicate
Research People &
Companies
Professional Insights
75% Network with other professionals
79% Learn about what other colleagues are doing
65% Stay up to date on industry discussions
Seek Career
Opportunities 18% Maintain professional identity
LinkedIn Internal Data
An engaged and active member base
Avera
ge p
age v
iew
s w
hen u
sin
g s
ection
%age of visitors using section when online
Profile
viewing
inbox
Home
page
People
search Groups
Jobs
Company Address book
85% of visitors use products
other than jobs
65% of members say LinkedIn help them grow new business
75% of users find LinkedIn extremely useful for their business
80% Of members prefer to have separate social networks for
their personal and professional lives2
Internal Data
Get More From LinkedIn
Start with your profile
LinkedIn Profile – Your Professional Identity
Get Ranked Get Found
• Profile • Complete it – important for ranking
• Keep it updated and fresh –
prominence
• Less is more
• Keep buzz words to a minimum
• Identify and include your key skills
• Work on your summary –
differentiate yourself
• Incorporate your work – Video /
photos / presentation
• Include a recent photo – no pets /
partners / children
Build on your identity
Identity
• Update regularly
• Share relevant content
• Build connections daily,
• Use your connections – Inmail (upgraded a/c)
• Accelerate growth – Toplinked.com
• Endorse and recommend where appropriate
• Join Groups
Groups 1,748,740 Groups on
• Become a ‘Thought
Leader’ – create a
targeted group
• Groups = Free database
of contacts
• Engagement is easier if
you’ve something in
common
• Great source of help &
Information
Company Page
Get the best from your
page
• Co pages are visual, impactful
and can help drive business
• Use products and services
page to drive conversions
• Use status updates to amplify
your message – time them
• Do targeted updates
• Push recommendations -
followers become advocates
• Add call’s to action
Mentions
Marketing Solutions
Reaching Your Target Audience
Target influential, affluent and educated professionals
Declared Profile Criteria
Job Function
Seniority
Industry
Company Size
Occupation
Note: Status updates targetable by Function, Seniority, Company Size, Industry and Geography only
Behavioural/Custom Criteria
Geography
Profile Keywords (InMails only)
Group Membership
Custom segments – e.g. Influencers, Mobile, Circles of C-Suite, Business Travellers, Expats etc.
Company
Age / Gender
In a Social World Brands Must Participate to
Succeed Engaging Followers is critical to participation
Attract Followers
Create Experiences
Amplify thru Network
Engage Followers
A product range to match your marketing objectives
Polls Sponsorship Engage Members with Relevant Questions
Challenge
• Reaching retirement plan
participants and sponsors
• Creating conversations about
retirement planning
• Building a reputation as an industry
thought leader
• Gathering insights in a short
timeframe
Results
• More than 11,000 poll responses
• More than 230 comments from
LinkedIn members
• Poll feedback improves product
development
• Greater awareness of thought
leadership position
• Personalised, Customised, & tailored
• Can only be received once every 60 days
• Micro targeting by sector / Job title / Seniority
• Market leading opening rates
• Enables pushing detailed content for considered response
Inmail – Partner messages
LinkedIn - Ipad For Business
• Market leading engagement levels 3-5 % ctr
• Ipad users have x 2 no of connections
• 65% more likely to follow company
• Ideal for more considered communication and content driven experience
• 2 formats
Sponsored News Feed
Merlin Reporting
Only social network that offers a quality audience at scale, in a professional context with genuine
marketing solutions that impact on your business.
www.ad2one.ie
in: www.linkedin.com/in/feargaljennings
©2013 LinkedIn Corporation. All Rights Reserved.
Thank You