how timetrade uses video to create and capture demand (case study)

How We Use Video to Create and Capture Demand at

Presented by @amyblack

Why Video?

73% say integrating video with email marketing increases click-through rates (CTR)

One-half are now using video in their email marketing programs

--Web Video Marketing Council Survey, October 2010

56% of ad agency executives and media buyers say online video advertising is more or much more effective than other forms of advertising, -- BrightRoll Survey

Why video?

Higher open and CTR then downloadsBetter quality engagement with influencersEasier for prospects to digest and pass on

The Opportunity

New Category – Online Appointment Scheduling

The Opportunity

New Market – Sales and Marketing Leaders

The Challenge

Quickly…clearly

articulate the value of

TimeTrade Workgroup…

And show how it works

MarketingDemand Creation - Email 3-Touch to 22,000 Sales Titles

Touch 1. Value Prop for Sales Users Touch 2. Testimonial Touch 3. Overcoming Barrier

MarketingDemand Creation - Email 3-Touch

MarketingProduct Marketing – New Releases

Marketing

Enhance the Website – Increase Engagement

SalesPersona Specific, Customizable LPs

Company Inspiration!

Tools We Use

• Video Cameras– High Def Zoom camera for more casual– High Def Sony for high quality

• Tools for Non-People Videos– Camtasia– PowerPoint and Keynote– Shure Beta mic and mixer

• Editing– iMovie and Camtasia

• Hosting & Players– VisibleGains for all marketing and sales hosting– Vimeo for in-product videos

• Landing Pages– Marketo