how timetrade uses video to create and capture demand (case study)
DESCRIPTION
Presentation given by Amy Black, Director of Marketing at TimeTrade at a 2010 Mass Technology Leadership Council Meeting in Boston, MA.TRANSCRIPT
How We Use Video to Create and Capture Demand at
Presented by @amyblack
Why Video?
73% say integrating video with email marketing increases click-through rates (CTR)
One-half are now using video in their email marketing programs
--Web Video Marketing Council Survey, October 2010
56% of ad agency executives and media buyers say online video advertising is more or much more effective than other forms of advertising, -- BrightRoll Survey
Why video?
Higher open and CTR then downloadsBetter quality engagement with influencersEasier for prospects to digest and pass on
The Opportunity
New Category – Online Appointment Scheduling
The Opportunity
New Market – Sales and Marketing Leaders
The Challenge
Quickly…clearly
articulate the value of
TimeTrade Workgroup…
And show how it works
MarketingDemand Creation - Email 3-Touch to 22,000 Sales Titles
Touch 1. Value Prop for Sales Users Touch 2. Testimonial Touch 3. Overcoming Barrier
MarketingDemand Creation - Email 3-Touch
MarketingProduct Marketing – New Releases
Marketing
Enhance the Website – Increase Engagement
Company Inspiration!
Tools We Use
• Video Cameras– High Def Zoom camera for more casual– High Def Sony for high quality
• Tools for Non-People Videos– Camtasia– PowerPoint and Keynote– Shure Beta mic and mixer
• Editing– iMovie and Camtasia
• Hosting & Players– VisibleGains for all marketing and sales hosting– Vimeo for in-product videos
• Landing Pages– Marketo