how tech and social media are changing travel

How Tech is Changing TravelSheila Scarborough for Austin Women in Tech

(#WhyTravel)

Photo courtesy Melissa Sconyers on Facebook

Smartphone + Social Media = HUGE

Photo courtesy rianvanu on Flickr CC

Say Hi to @TravelPortland

#inPDX

“Twisitor”Center

Photo courtesy Travel Portland

Yes, that’s Iowa on Twitter

Get local on city social media

And now for my next trick….

Photo courtesy Philippe Leroyer, Flickr CC

The next 9 slides are courtesy SpottedByLocals.com

This explanation of their AR app is available on SlideShare.net

http://www.slideshare.net/spottedbylocals

Augmented reality for city travelers

Select 'Spotted by Locals'-layer

5 results around me - shown on map

5 results around me - shown in list

Restaurant Sophia is 58 meters away!

Restaurant Sophia in augmented reality!

Call, read full article, or show route

The route towards Sophia on a map

Spotted by Localswww.SpottedbyLocals.com

Platform: Layarwww.Layar.eu

Development: d-mediawww.d-media.nl

Layar AR (Augmented Reality) video

The Two-Way Web• Review sites

– Yelp– Urbanspoon– Chowhound– Foursquare + Zagat

• Talking back– Kevin Smith vs

Southwest Airlines

Photo courtesy stelb at Flickr CC

Changes in Search + Metasearch

Photo courtesy Bloomberg News via BusinessWeek

Google Challenger - Bing

Takeaways….• Your online network is your travel friend

– So is your smartphone

• Reach out to tourism organizations, CVBs on the social Web

• Try metasearch– Kayak, UpTake

• Understand Google’s limitations– The human can still win for advice

Thanks very much!

@SheilaS on Twittersheila@sheilascarborough.com