how do you engage and attract people at a conference … · how do you engage and attract people at...

CASE STUDY: CONVENTION HIJACK - OWN THE AUDIENCE

HOW DO YOU ENGAGE AND ATTRACT PEOPLE AT A CONFERENCE OR CONVENTION?

THE SOLUTION

WHITE LABEL IPHONE & ANDROID APP

Of convention attendees participated Different Challenges

released over 5 Days

Social Actions (like us) Integrated into Challenges

SOCIAL HUNT WITHAUGMENTED REALITY

20%

+20

Our fans and authors had a great time snapping shots, posing with our ‘hunks’ and getting to

interact with each other!-Kimberly Cowser, Penguin Random House

Standing Out At a convention or conference, standing out can be more than little challenging. That’s why Random House publishing launched the “Hunt for Romance”, letting fans of their romance novels engage in a modern day Scavenger Hunt throughout the duration of the convention.

Making you FamousUsing some Augmented Reality challenges, fans were able to pose with some of the steamiest hunks from the biggest books. Sharing these photos socially not only got the ‘likes’ but helped further promote the books. Fun and ROI.

5 Days of Fun The Hunt for Romance released

challenges specific to each day, making sure fans came back and engaged with

their app throughout the convention, meeting new authors and accomplishing

online driven goals.

IntegratedChallenges drove fans to multiple Random House websites and social properties!

BrandedWhite labelled app leveraging Random house’s romance branding including custom icons, promo pages and more

Social ContentPosing down with hunks on your own book cover is the kind of creative content people were happy to share.

Some Extra Features:-3 Solutions: Embedded | White Labelled | SS Platform-Challenges released by time and day -Full admin module & moderation tools-Update content on the fly -Engage sponsors with new inventory-Social and GPS Integration

Contact us Today: info@socialscavenger.com

Experiential BrandingRandom House challenged fans to meet with authors and characters creating a unique and personal tie in to the brand

A FEW FEATURES

SUCCESS

Convention and Conferences are packed with potential fans of your

product, but to cut through the noise Random House’s Romance crew

brought fans, authors and their brand together in the Hunt for Romance!

FROM 50 TO 50 MILLION, SOCIAL SCAVENGER CAN BUILD FUN AND ENGAGEMENT INTO ANY SIZE EVENT OR CAMPAIGN.

Convention and Conferences are packed with potential fans of your

product, but to cut through the noise Random House’s Romance crew

brought fans, authors and their brand together in the Hunt for Romance!

Measure your audience using Flurry reporting tools. Find new users by targeting them amongst the 250 million strong Flurry base. Monetize existing users with relevant embedded ads.

Automatic push notifications as well as on demand broadcasting.

Analytics and pre-launch testing for our iOS platform.

Flurry Analytics, Appspot and Appcircle:

Urban Airship:

Testflight:

Powerful third party support built into Social Scavenger

Powerful analytics and event based push notifications. MixPanel:

Automatic link shortening, tracking and reporting to measure what’s being shared and how it is engaging fans.

Bitly:

Authentication, sharing and friend imports. Twitter and Facebook: