how to use content marketing to attract, engage and convert visitors

Download How to use content marketing to attract, engage and convert visitors

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Good marketing has always leaned on good content. Now more than ever, companies have the chance to use everything from blogs to ebooks to get found online, engage audiences and convert new customers.

TRANSCRIPT

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Content Marketing

How to attract, engage

and convert visitors

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1.

Why we go for content

3.

4.

5.

6.

Were all publishers now

Making the most of what you have

B2C, B2B examples

Resources

2.

In the beginning, there was content

IN THE BEGINNING THERE WAS CONTENT

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WHY WE GO FOR CONTENT

Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, youre educating people so that they know, like, and trust you enough to do business with you.

- copyblogger.com

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WHY WE GO FOR CONTENT

Increased visibility

Companies with blogs get 97 percent more inbound links.

Blogs give marketers 434 percent more indexed pages.

Blogs result in 55 percent more website visitors.

Authenticity

Great content = top three reason people follow companies on social media.

Sixty percent of Twitter and Facebook users are more likely to recommend brands they follow.

Source: ContentPlus

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WHY WE GO FOR CONTENT

Results

Sixty-one percent of companies reported finding customers via LinkedIN, 67 percent via Facebook, 53percent via Twitter.

Sixty-three percent of companies say social media content increases marketing effectiveness. Source: ContentPlus

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WHY WE GO FOR CONTENT

New Website visitors

Pick up from industry blogs

Sustained site traffic

Frequently repurposed

Engagement opportunities

Optimization & distribution

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MAKING THE MOST OF WHAT YOU HAVE

White paper

Blogs

Tweets

eBook

SlideShare

presentation

E-Newsletter

Video

Podcast

Infographic

Byline

articles

Webinar

Facebook updates

Commenting

opportunities

Case

study

Pins

Q&As

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WERE ALL PUBLISHERS NOW

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Content

Optimize

Distribute

Engage

Repurpose

B2C EXAMPLES

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B2B EXAMPLES

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ADDITIONAL RESOURCES

ContentMarketingInstitute.com

Copyblogger.com

MarketingProfs.com

MetisComm.com

Rebecca Joyner

@rebeccamjoyner

LinkedIN.com/in/rebeccajoyner

Rebecca.Joyner@metiscomm.com

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