how to use content marketing to attract, engage and convert visitors
Post on 21-Oct-2014
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Good marketing has always leaned on good content. Now more than ever, companies have the chance to use everything from blogs to ebooks to get found online, engage audiences and convert new customers.TRANSCRIPT
Content MarketingHow to attract, engage
and convert visitors
In the beginning, there was content1.
Why we go for content2.
We’re all publishers now3.
Making the most of what you have4.
B2C, B2B examples5.
Resources6.
IN THE BEGINNING THERE WAS CONTENT
WHY WE GO FOR CONTENT“Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”
- copyblogger.com
WHY WE GO FOR CONTENT• Increased visibility• Companies with blogs get 97 percent more
inbound links.• Blogs give marketers 434 percent more indexed
pages.• Blogs result in 55 percent more website visitors.
• Authenticity• Great content = top three reason people follow
companies on social media.• Sixty percent of Twitter and Facebook users are
more likely to recommend brands they follow.
Source: ContentPlus
WHY WE GO FOR CONTENT• Results• Sixty-one percent
of companies reported finding customers via LinkedIN, 67 percent via Facebook, 53percent via Twitter.
• Sixty-three percent of companies say social media content increases marketing effectiveness.
Source: ContentPlus
WHY WE GO FOR CONTENT
• New Website visitors
• Pick up from industry blogs
• Sustained site traffic
• Frequently repurposed
• Engagement opportunities
• Optimization & distribution
MAKING THE MOST OF WHAT YOU HAVE
White paperBlogs
TweetseBook
SlideSharepresentation
E-Newsletter
Video
Podcast Infographic
Byline articles
Webinar
Facebook updatesCommenting opportunities
Case study
Pins
Q&As
WE’RE ALL PUBLISHERS NOW
Content
Optimize
Distribute
Engage
Repurpose
B2C EXAMPLES
B2B EXAMPLES
ADDITIONAL RESOURCES
• ContentMarketingInstitute.com
• Copyblogger.com• MarketingProfs.com• MetisComm.com
Rebecca [email protected]/in/[email protected]