hearing aid industry portfolio claire e. cunningham

Claire E. Cunningham

PORTFOLIOHearing Aid Marketing

Direct Mail

Challenge: Keep message fresh in weekly patient acquisition mailings

Solution: Changed mailer designs but retained some elements to build brandrecognition

Newspaper Ads

Challenge: Reduce ad spending

Solution: Analysis showed smaller ads to be a better buy (Lower cost for same or better results)

Events

Challenge: Open House letters no longer attracting people

Solution: New, invitation-style mailer

Events

Challenge: Make the most of educational event featuring local celebrity

Solution: Promotional programs met goal of 90 attendees. Seventy percent of attendees set appointments.

Results Measurement

Challenge: Management wanted to know how best to spend marketing dollars

Solution: Used available information (appointments and sales) to provide apples-to-apples comparison

Website

Challenge: Create a CMS-compatible web site

Solution: With designer created WordPress-based site. Handled site updates

Patient RetentionPlan

Challenge: Stay top-of-mind with patients

Solution: Program of newsletters, cards and letters using patient database

Patient RetentionNewsletters

Challenge: Stay top-of-mind with patients

Solution: Program of newsletters, cards and letters using patient database

Patient RetentionCards

Challenge: Stay top-of-mind with patients

Solution: Program of newsletters, cards and letters using patient database

Literature

Challenge: Patients needed basic information about company and programs

Solution: System of literature that presented consistent brand image and message

Brand Identity

Challenge: Create/maintain recognizable image

Solution: Pieces that utilize logo and corporate colors consistently

Claire E. CunninghamPlymouth, MN763-546-0479

clairec529@msn.comhttp://linkd.in/ClaireCunningham