hearing aid industry portfolio claire e. cunningham
DESCRIPTION
Examples of hearing aid promotional projectsTRANSCRIPT
![Page 1: Hearing Aid industry portfolio Claire E. Cunningham](https://reader033.vdocuments.mx/reader033/viewer/2022052504/5479b218b4af9fda158b48cc/html5/thumbnails/1.jpg)
Claire E. Cunningham
PORTFOLIOHearing Aid Marketing
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Direct Mail
Challenge: Keep message fresh in weekly patient acquisition mailings
Solution: Changed mailer designs but retained some elements to build brandrecognition
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Newspaper Ads
Challenge: Reduce ad spending
Solution: Analysis showed smaller ads to be a better buy (Lower cost for same or better results)
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Events
Challenge: Open House letters no longer attracting people
Solution: New, invitation-style mailer
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Events
Challenge: Make the most of educational event featuring local celebrity
Solution: Promotional programs met goal of 90 attendees. Seventy percent of attendees set appointments.
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Results Measurement
Challenge: Management wanted to know how best to spend marketing dollars
Solution: Used available information (appointments and sales) to provide apples-to-apples comparison
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Website
Challenge: Create a CMS-compatible web site
Solution: With designer created WordPress-based site. Handled site updates
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Patient RetentionPlan
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database
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Patient RetentionNewsletters
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database
![Page 10: Hearing Aid industry portfolio Claire E. Cunningham](https://reader033.vdocuments.mx/reader033/viewer/2022052504/5479b218b4af9fda158b48cc/html5/thumbnails/10.jpg)
Patient RetentionCards
Challenge: Stay top-of-mind with patients
Solution: Program of newsletters, cards and letters using patient database
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Literature
Challenge: Patients needed basic information about company and programs
Solution: System of literature that presented consistent brand image and message
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Brand Identity
Challenge: Create/maintain recognizable image
Solution: Pieces that utilize logo and corporate colors consistently